Cars have surely come a long way since the early 1900s when the first automobile was invented. From horse and buggy to self-driving cars, the car industry has taken over the world. Your car is no longer a measly means of transportation, but a car is a means of transportation in which you spend your life in. Here are some recent changes in the industry regarding how people are actually riding in cars today - ridesharing, carsharing and self-driving cars.
Blogging is a great way to use automotive online marketing to your advantage. It can help raise your SEO rankings and help to give your auto repair shop a real voice. Writing a blog is easy, but it is also a part of automotive internet marketing that needs to be taken seriously.
There are two important pieces to blogging:
- Blogs need to be regularly updated.
- Blogs need to allow for some amount of social interaction for the readers.
Blogs need to be regularly updated.
There is actually a fine line between too much updating and too little. Most professionals agree that at least three blogs posts a month is enough to be considered regular, and any more than one per day is too much. Of course, not everyone agrees on these numbers.
What is important is that you come up with a time frame for how often you will post and stick to it. It doesn't have to be strict and super specific, but it should be a clear enough guideline that you can measure against it and keep track of your consistency.
This doesn't mean that your website needs to become the next Facebook, but your website should allow for comments or for people to share their thoughts and opinions. Of course, it's always a good idea to approve any comments, just in case someone tries to spam your site.
Creating a Message
The most important part of using a blog for automotive online marketing is to have clear and focused message. Yes, your blog should be auto related, but what within that niche is important for you. Your blog could be offering tips and tricks for regular maintenance, what to do before your next appointment, what happens during routine procedures, or any changes in policies or procedures at your shop. Anything that appeals to your readers and will inevitably foster communication between your practice and your target audience.
When you have a clear message and you regularly post, you will gain more readers and gain the ability to direct customers to your site. By offering customers the ability to read a blog post about what they need to do before their next visit, you save yourself and your customers time.
For more information about blogging or to get help with creating a blog on your own automotive website, contact us today for a free consultation!
Beginning a blog is an important automotive marketing step for your business, but it can be tricky. How do you come up with blog post topics? Writing something new every week can be difficult!
Online automotive marketing is great, but there’s still a place for word of mouth in the growth of your business. But don’t assume that there is no place for online marketing in this. The following tips will help you increase your word of mouth referrals by using resources online and in your shop.
We’ve talked about how writing a blog is a crucial part of automotive internet marketing before, but you may not know one of the most effective ways to build a blog audience is by generating backlinks. Backlinks are created when other sites link to your blog, which encourages their followers to read your content, too. How do you generate backlinks? Guest blogging is one of the most popular and fruitful strategies.
How does your website look on a smartphone? Smartphone use is opening up a new area in automotive marketing, as apps like Apple’s Passbook allows users to see what business are nearby in real-time, and even allow loyalty program information to be stored in the phones themselves.
Ever thought about asking for customers' email addresses when getting their contact information? If not, it might be time to start. Despite the decrease in email marketing in recent years, it is still an effective approach, and new developments in the field have started to make a comeback. By marketing your auto repair shop via email, you can improve your bottom line and your customers' investment in regular auto maintenance. So what’s new in automotive email marketing?
SEO isn’t exclusively for your auto repair shop's website. You can increase web traffic by optimizing your social media pages too! Even though Twitter posts are limited in characters, they can still pack a powerful marketing punch with SEO techniques in tweets and Twitter bios.