Even after you have put strategic marketing tactics into place for your business, you are not done! One of the most important things you need to do is track your results and make sure your efforts are proving successful.
According to the AAA News Room, the average American spends about 17,600 minutes behind the wheel each year. Now that is a huge chunk of time! We live in our cars so the car you drive can tell a lot about you. What does your car say about you?
Topics: Auto Repair
We’ve all been told that social media is important, but many shop owners believe only millennials use it. At this point, social media is being used by all generations to keep up with what is going on in the world, and it is a great place for businesses to spend time advertising on. If your auto shop is not already on social media, this is your invitation to the party.
Topics: Social Media
Email is a great way to stay top-of-mind with your customers. While you shouldn’t flood their inbox with emails, it is important to plan out e-blasts that contain content that your audience will be interested in. Take these questions into consideration as you are planning out your email strategy:
Topics: Email Marketing
Cars now are more complicated than ever before. They are rapidly growing and becoming more advanced than never before. The car industry, and dealerships/autoshops in particular, are now heavily relying on the internet. The internet is full of information at your fingertips; here is how to use it for your auto shop's benefit.
Topics: Auto Repair
Topics: Online Reviews
A brands is a huge part of getting customers to remember your business, no matter what size your business is. It is a great way to support your small business and create relationships with customers. According to The Business Dictionary, a brand is a unique design, sign, symbol, words or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.
All great brands consist of a few different things: logo, brand colors, taglines, fonts/typography, “voice”, imagery and a mascot or spokesperson. So how exactly do you build your auto repair shop’s brand? Here are four steps to build your businesses brand no matter how small your company is:
When discussing trends in auto repair, it is important to take a look at the actual drivers behind the wheels. How do these consumers make purchases and how do they view the repair industry overall?
You can't run an auto shop without the people who support your business. People come in all shapes and sizes, but truly understanding the psychology of your customers/potential customers are key to building a strong lead. Every generation is different, so you need to know how to market to every genre. Here is everything you need to know about the various consumers at your auto shop.
One of the most important aspects of your auto shop’s website is its content. As discussed previously, new content helps SEO. If you add fresh content to your website regularly, Google is likely to rank your auto repair shop’s website higher in search results. It is necessary for you to post new content on a regular basis, using techniques like blogging.
Cars have surely come a long way since the early 1900s when the first automobile was invented. From horse and buggy to self-driving cars, the car industry has taken over the world. Your car is no longer a measly means of transportation, but a car is a means of transportation in which you spend your life in. Here are some recent changes in the industry regarding how people are actually riding in cars today - ridesharing, carsharing and self-driving cars.