Jan 09

How to Optimize Your Auto Repair Website for the Voice Search Trend

Voice search is the act of using a “digital assistant” to search for a piece of information on the internet. It is a trend that we largely started to see in 2015 and has been steadily rising ever since.

Many brands have launched AI (artificial intelligence) digital assistants, some of the most popular being Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri and Google’s Google Assistant. Originally, digital assistants were found in smartphones. But now these companies are also offering voice-activated devices (or speakers) that are used for voice search in the home. The devices are spreading the reach of digital assistants past smartphones and into the homes of consumers.

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posted by Katherine Darsie
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Topics: SEO

Jan 05

CarCareCONNECT Launches New Website Template

CarCareCONNECT is excited to announce that it has updated its website template library with the addition of the Ace template. Check out the new features below: 

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posted by Katherine Darsie
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Topics: CarCareCONNECT

Jan 03

Google Releases Top Car Brand Searches in 2016

Google’s Year in Search 2016 was released in December, breaking down the top online searches for the year. Globally, searches for Pokemon Go, iPhone7 and Donald Trump were top of the list, but CarCareCONNECT has narrowed down the list and is giving you a look at the car brands that were searched the most in the United States throughout 2016.

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posted by Katherine Darsie
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Topics: Auto Repair, automotive

Dec 16

Using Photos to Capture Website Attention

When a potential customer visits your website, what is the first thing that they see? If your answer is a list of text describing the repair services that you provide – keep reading and take some notes! One of the best ways to grab a reader’s attention is through large, colorful photos on your homepage as well as throughout the website. 

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posted by Katherine Darsie
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Topics: Auto Repair Web Design, Images

May 31

SEO and PPC - The Fight for the Top Spot

People are searching online for auto repair services every day. Google's own research shows that 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer or tablet did the same.

As we've discussed before, no matter what your marketing strategy is, it's important to be at the top of search engines results. And while SEO and PPC will get you to that top spot, as a small business owner you have to determine which avenue is better for your auto shop.

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posted by Emily New
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Topics: PPC, SEO

May 24

Digital Marketing Vs Traditional Marketing: Winner Takes All

A lot of small business owners are nervous to make the move away from traditional marketing and towards digital marketing for their auto shops. And while word of mouth and some traditional marketing are beneficial for your small business, you can't argue against the facts.

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posted by Emily New
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May 21

How to Keep Visitors on your Website

Getting traffic to your website is only half the battle - once visitors are there, it's important to keep them from navigating away to other sites. Website designers call this the 'bounce rate' - the percentage of users who leave your website without navigating through your content, clicking on other pages or checking out your links.

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posted by Katie O'Connor
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May 05

Your Customers Are On Social Media, So Why Aren't You?

 

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posted by Katie O'Connor
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Apr 28

SEO vs. PPC: Why You Need Both

 

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posted by Katie O'Connor
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Apr 20

How To Be A (Sweet) Phone Talker

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posted by Katie O'Connor
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