In CarCareCONNECT’s blog “3 Things All New Auto Shops Need To Do,” we listed out the first steps your new auto repair shop should take once it’s up and running. Now that you’ve completed those steps and your auto shop has a solid online presence, we’ve put together a list of the next three things your auto shop can do to gain even more online traction.
1. Make Your Shop’s Website Stand Out
The very next step you need to take is to make sure your auto repair shop’s website stands out from the competition and features all of the necessary information for potential customers. Your site will serve as the one-stop-shop for your customers to find out everything they need to know about your shop. Be sure to make important information like your auto shop’s phone number and address clear and easy to find on your website. You can also incorporate a list of all the services your shop provides, or add a FAQ section to make sure that all of your customers’ burning questions are answered in one convenient location. It is also important to post high-resolution photos of your shop, so that potential customers can gain a sense of trust before actually visiting your shop.
Having a website for your business is of the utmost importance. If you still aren’t convinced of this, read this CarCareCONNECT blog post, “If You Don’t Have A Website, You Don’t Exist.”
2. Google Paid Search
Google is the largest search engine in the world, so it’s no surprise that using Google’s paid search resources is among one of the best ways to reach people in your area. Google paid search allows you to advertise your shop to potential customers right when they’re searching for keywords related to your industry. There are two main programs made to help your business get off the ground with Google paid search: Google AdWords and Google Analytics.
Google Adwords is a platform created by Google especially for businesses that want to take part in Google’s paid advertising. AdWords allows you to control where your potential customers see advertisements for your shop across a variety of platforms, like a text ad on Google search results page or a video ad on YouTube. Google AdWords teaches you how to optimize your ads by using the most effective keywords and positioning for your target audience to ensure that your shop’s ads give you the biggest bang for your buck.
Google Analytics is the platform that helps you track your paid search campaigns and see just how effective your campaigns are. Google states that “Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience.” Google Analytics tells you all of the stats you need to know to see how successful your online campaigns have been so that you can know whether to carry on with what you’ve been doing or make the necessary changes to create an even better campaign.For more benefits of using Google Analytics, check out The Importance of Having Google Analytics.
3. Facebook Business Ads
Facebook reaches more than 1.8 billion people every month, making it the largest social network in the world. Taking on the task of marketing your shop to such a large audience can be daunting, but Facebook Business Ads breaks it down into bite size pieces, making it much easier to manage. Facebook allows you to hand pick who you want your advertisement’s audience to be depending on different factors like demographics, behaviors, or contact information. For example, if your auto shop is in Atlanta you can set a location demographic so that only people in the Greater Atlanta area will be shown your ad so you won’t be wasting money advertising to people in Boston. Your customers are on social media, so this is a great place for your auto shop to make its presence known.
We know that stepping into the world of paid advertisements can be tricky at first, but with some help from CarCareCONNECT you’ll be an advertising wiz in no time. Give us a call at 404-620-3378 or request your free consultation today!
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