Burke Miller

Recent Posts

May 05

We've Got Talladega Fever! The Only Cure is Dale Jr.

Can you believe it? The Geico 500 is this weekend! Talladega is one of our favorite tracks and in a poll of our employees, Dale Jr. is No. 1. We decided to predict how his race will go in a series of funny GIFs! Scroll through for the suspense and thrill of a live NASCAR race as Jr. goes through the gauntlet of Talladega.

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posted by Burke Miller
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Topics: Auto Repair

Apr 19

Warning! Is Your Auto Repair Shop Committing These Waiting Room Fails?

Sometimes getting your car fixed means you have to wait around. But most places now have decent enough waiting room, and some even have recliners and flat screens (what a life). Yet a few still can’t get with the times and have trouble making their waiting room comfortable for customers. Check out these waiting room fails with us, and enjoy a laugh! Hopefully your auto shop hasn’t made any of these mistakes!

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posted by Burke Miller
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Topics: Auto Repair

Apr 18

Should Auto Repair Shops Use Facebook Ads?

Have you been scrolling through your Facebook timeline and seen posts that say “promoted?” Or maybe you have found yourself scrolling through a carousel of photos that swipe right to left and advertise a certain product. Those are Facebook advertisements!

Chances are you see nearly a dozen of them on any given login and many times they may be advertisements for a product or company that you recently did a Google search for. Creepy, right? While yes, it may seem like the internet is stalking you, think about how effective this could be for getting new customers from your local area into your shop!

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posted by Burke Miller
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Topics: Social Media

Mar 02

Is Virtual Reality in Your Auto Shop's Future?

Virtual reality (VR) has been a hot topic in technology circles for the last year. And it has been for a good reason; VR could totally change how we look at entertainment, work and numerous industries with its fully immersive capabilities. Virtual reality even has the potential to change the way you run your auto repair shop.

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posted by Burke Miller
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Topics: Auto Repair

Mar 01

Attract New Customers with Google My Business Photos

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posted by Burke Miller
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Topics: Local Business Listings

Feb 27

Improve Your Auto Shop's Search Results with Schema Markup

Standout in Search Results

Have you recently searched online for a local restaurant and noticed the address, hours and phone number listed on the side of your search results? That’s schema markup at work.

Schema markup refers to a specific way to code key local data on your shop’s website. Schema markup was created from a collaborative effort by Google, Yahoo and Bing. This format and coding is universally understood by each of the major search engines.

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posted by Burke Miller
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Topics: SEO

Feb 21

12 Statistics to Guide Your Auto Shop's Digital Marketing Strategy

Digital marketing is a continually expanding, maturing field. Each year heralds in rising trends, strategic optimization and forward progress. While looking back at 2016, our team identified some of the most pertinent facts from around the field to illuminate potential areas of growth for your shop in 2017.

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posted by Burke Miller
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Topics: Local Marketing

Feb 15

How to Improve Your Auto Shop's Google Star Rating

Your Auto Repair Shop Should Promote Itself

You believe in your shop. When you hear someone verbalize a strange rattle in their engine, the first thing you do is tell them to stop by your shop so you can get it taken care of. If you could offer the same advice for anyone having vehicle issues, you would. But there are only so many hours in the day. Outside of work, your family and shop rightfully take up most of your time. Simply put, there isn’t enough time in the day to convince folks to make your shop their #1 auto shop stop.

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posted by Burke Miller
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Topics: Online Reviews

Feb 13

Auto Repair Blogging Tips: 5 Blog Post Formats

Keep Your Audience Interested by Providing Fresh Content

Adding new content to your website is an important factor in SEO success. Blogging is a great way to add content and should provide information to the interested folks checking out your website. It should show that you and your team know your stuff. Blogging may sound overwhelming, but there are many different types of blog post formats, that it really should be somewhat easy to write unique, informational or entertaining content. Take time to think about what types of blogs match best with your shop’s philosophy and skillset. Below are several suggestions for formats of posts to keep your blog fresh.

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posted by Burke Miller
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Topics: Blogging

Feb 09

Why Your Auto Repair Shop Needs NAP Consistency

What is NAP and Why is it Good for SEO?

Yep, you read it right. We’re telling you to NAP everywhere. But we’re not telling you to sleep. NAP stands for name, address and phone number and is extremely important for local search engine optimization (SEO) success. In a way, you could compare it to your shop’s fingerprint.

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posted by Burke Miller
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Topics: SEO

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