Even after you have put strategic marketing tactics into place for your business, you are not done! One of the most important things you need to do is track your results and make sure your efforts are proving successful.
We’ve all been told that social media is important, but many shop owners believe only millennials use it. At this point, social media is being used by all generations to keep up with what is going on in the world, and it is a great place for businesses to spend time advertising on. If your auto shop is not already on social media, this is your invitation to the party.
Topics: Social Media
Email is a great way to stay top-of-mind with your customers. While you shouldn’t flood their inbox with emails, it is important to plan out e-blasts that contain content that your audience will be interested in. Take these questions into consideration as you are planning out your email strategy:
Topics: Email Marketing
Cars now are more complicated than ever before. They are rapidly growing and becoming more advanced than never before. The car industry, and dealerships/autoshops in particular, are now heavily relying on the internet. The internet is full of information at your fingertips; here is how to use it for your auto shop's benefit.
Topics: Auto Repair
Topics: Online Reviews
One of the most important aspects of your auto shop’s website is its content. As discussed previously, new content helps SEO. If you add fresh content to your website regularly, Google is likely to rank your auto repair shop’s website higher in search results. It is necessary for you to post new content on a regular basis, using techniques like blogging.
Cars have surely come a long way since the early 1900s when the first automobile was invented. From horse and buggy to self-driving cars, the car industry has taken over the world. Your car is no longer a measly means of transportation, but a car is a means of transportation in which you spend your life in. Here are some recent changes in the industry regarding how people are actually riding in cars today - ridesharing, carsharing and self-driving cars.
As a small business trying to market your auto shop you may have heard the term “search engine optimization." Search engine optimization (or SEO) is key for maximizing your website's potential. Here’s everything you need to know how search engine optimization (SEO) and how it can help your local auto repair shop's presence online.
Where do you start a report about the state of auto repair marketing today? It makes sense that we should first explore how we got here in the first place – so bear with us as we recap a brief history of the auto repair industry (and if you’re interested in a more-extensive overview of the history of auto repair in the U.S., you may want to check out our separate report, The History of Auto Repair in America).
Is your goal to get more business and grow your auto repair shop? For most auto repair shops, this is a common goal, but if every auto shop has the same goal, how does your shop differentiate itself from the competition? The answer is simple - online marketing.
Topics: Online Marketing