Katherine Darsie

Recent Posts

Jul 21

Use Data to Track Your Marketing Success

Even after you have put strategic marketing tactics into place for your business, you are not done! One of the most important things you need to do is track your results and make sure your efforts are proving successful.

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posted by Katherine Darsie
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Topics: Analytics

Jul 17

How to Extend Your Online Reach with Social Media

We’ve all been told that social media is important, but many shop owners believe only millennials use it. At this point, social media is being used by all generations to keep up with what is going on in the world, and it is a great place for businesses to spend time advertising on. If your auto shop is not already on social media, this is your invitation to the party.

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posted by Katherine Darsie
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Topics: Social Media

Jul 14

Use Email Marketing to Stay in Touch with Customers

Email is a great way to stay top-of-mind with your customers. While you shouldn’t flood their inbox with emails, it is important to plan out e-blasts that contain content that your audience will be interested in. Take these questions into consideration as you are planning out your email strategy:

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Topics: Email Marketing

Jul 12

Trends in the Auto Repair Industry #4: Independent Auto Shops vs. Dealerships

Cars now are more complicated than ever before.  They are rapidly growing and becoming more advanced than never before. The car industry, and dealerships/autoshops in particular, are now heavily relying on the internet. The internet is full of information at your fingertips; here is how to use it for your auto shop's benefit. 

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posted by Katherine Darsie
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Topics: Auto Repair

Jul 10

Online Reviews: The Good, The Bad, and The Ugly


Think about the last time you were trying to decide between what small business to use for a service. Generally, people will read the reviews before trusting a company, especially one working on their expensive car, before investing time and money. Reviews are a great way to draw your customers in and create a trustworthy business. Whether they are good or bad, here's the importance of online reviews and tips for how to respond to them.
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posted by Katherine Darsie
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Topics: Online Reviews

Jul 05

Build Your Online Presence With New Content

One of the most important aspects of your auto shop’s website is its content. As discussed previously, new content helps SEO. If you add fresh content to your website regularly, Google is likely to rank your auto repair shop’s website higher in search results. It is necessary for you to post new content on a regular basis, using techniques like blogging.

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posted by Katherine Darsie
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Topics: Blogging, Local Marketing, Online Marketing, SEO

Jun 28

Trends in the Auto Industry: Part 2 - How People are Riding in Cars Today

Cars have surely come a long way since the early 1900s when the first automobile was invented. From horse and buggy to self-driving cars, the car industry has taken over the world. Your car is no longer a measly means of transportation, but a car is a means of transportation in which you spend your life in. Here are some recent changes in the industry regarding how people are actually riding in cars today - ridesharing, carsharing and self-driving cars.

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posted by Katherine Darsie
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Topics: Auto Repair, News and Trends

Jun 26

Optimize Your Auto Repair Shop with SEO

As a small business trying to market your auto shop you may have heard the term “search engine optimization." Search engine optimization (or SEO) is key for maximizing your website's potential. Here’s everything you need to know how search engine optimization (SEO) and how it can help your local auto repair shop's presence online.

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posted by Katherine Darsie
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Topics: SEO

Jun 21

Trends in the Auto Repair Industry: Part 1 - They Don't Make Horses Like They Used To

Where do you start a report about the state of auto repair marketing today? It makes sense that we should first explore how we got here in the first place – so bear with us as we recap a brief history of the auto repair industry (and if you’re interested in a more-extensive overview of the history of auto repair in the U.S., you may want to check out our separate report, The History of Auto Repair in America). 

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posted by Katherine Darsie
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Topics: Auto Repair, News and Trends

Jun 19

Use Your Website to Make a Lasting Impression

Is your goal to get more business and grow your auto repair shop? For most auto repair shops, this is a common goal, but if every auto shop has the same goal, how does your shop differentiate itself from the competition? The answer is simple - online marketing.

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posted by Katherine Darsie
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Topics: Online Marketing

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