Katherine Darsie

Recent Posts

Jan 26

The History of Auto Repair in America [Infographic]

Did you know that the auto repair industry is growing at a rate of 3.2% each year and generates more than $64 billion in annual revenue?  Are you also aware that there are more than 562,000 auto professionals in more than 250,000 businesses across America?

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Topics: Auto Repair

Jan 18

Five Ways Auto Repair Shops Fail at Local Marketing

Auto Repair Resolutions in the New Year

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Topics: Local Marketing

Jan 09

How to Optimize Your Auto Repair Website for the Voice Search Trend

Voice search is the act of using a “digital assistant” to search for a piece of information on the internet. It is a trend that we largely started to see in 2015 and has been steadily rising ever since.

Many brands have launched AI (artificial intelligence) digital assistants, some of the most popular being Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri and Google’s Google Assistant. Originally, digital assistants were found in smartphones. But now these companies are also offering voice-activated devices (or speakers) that are used for voice search in the home. The devices are spreading the reach of digital assistants past smartphones and into the homes of consumers.

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Topics: SEO

Jan 05

Google My Business Releases Photo Insights

Compare Your Auto Shop’s Google My Business Photo Views to Your Competition

On December 15, 2016, Google released the addition of a “photo insights” metric to the Google My Business dashboard. Google summarized the Insights update with the statement, “Insights are now available for photos. See how your photos perform compared to photos of businesses like yours.”

It is important for your auto shop to understand this new metric and how to view it in your Google My Business dashboard.

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Topics: Online Reviews

Jan 05

CarCareCONNECT Launches New Website Template

CarCareCONNECT is excited to announce that it has updated its website template library with the addition of the Ace template. Check out the new features below: 

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posted by Katherine Darsie
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Topics: CarCareCONNECT

Jan 03

Google Releases Top Car Brand Searches in 2016

Google’s Year in Search 2016 was released in December, breaking down the top online searches for the year. Globally, searches for Pokemon Go, iPhone7 and Donald Trump were top of the list, but CarCareCONNECT has narrowed down the list and is giving you a look at the car brands that were searched the most in the United States throughout 2016.

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Topics: Auto Repair, News and Trends

Jan 03

Auto Repair Blog Tips for Busy Mechanics

Auto Repair Blogs Can Bring More Customers Than Word-of-Mouth

As a mechanic, you most likely don’t know the first thing about writing a blog post. You probably also don’t think that you have extra time in the day to spend on blogging. In all honesty, it is just another thing to put on your daily to-do list, but it is extremely important for you to constantly update your website with unique content.

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posted by Katherine Darsie
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Topics: Blogging

Dec 21

Google My Business Tips for Auto Repair Shops

3 Reasons Auto Shops Need Google My Business Listings

In the digital world that we all live in today, “Google it” is a far too familiar phrase. As the owner of an auto shop, do you ever wonder why your company never shows up in online searches? Maybe the cost of online marketing seems too expensive or maybe you simply don’t know the first step to take. No matter what the excuse, Google My Business is an important tool to use to ensure that your auto shop pops up when a potential customer is having car troubles. Discover three reasons that your auto shop should be using Google My Business:

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posted by Katherine Darsie
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Topics: Online Reviews

Dec 16

Using Photos to Capture Website Attention

When a potential customer visits your website, what is the first thing that they see? If your answer is a list of text describing the repair services that you provide – keep reading and take some notes! One of the best ways to grab a reader’s attention is through large, colorful photos on your homepage as well as throughout the website. 

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posted by Katherine Darsie
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Topics: Design

Dec 09

‘Tis the Season for Tipping Mechanics

Should mechanics get tipped during the holidays?

When you go out for a fancy dinner do you ever think twice about tipping your server? Unless the service was extremely horrible, it is common courtesy to leave a tip. As a mechanic, do you think that this standard should be the same when you complete a car repair for a customer?

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posted by Katherine Darsie
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Topics: Auto Repair

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