The holidays are a special time of year for business owners. This time of year can range from incredibly busy or completely dead. In order to spread the word about specials and deals, you'll need to use social media. Facebook is a great start, but don't stop there. This is a time for giving, and customers are looking for specials now more than ever. You don't normally see someone getting a free oil change coupon as a present, but that's going to change this year.
The internet is more than just a way to connect with your customers, it's also a way to capture new customers. The internet gives all of the buying power to the customer if they don't like your past works, website or reviews they will move on to the next business. In order to maximize your online presence you need to first make sure you have solid reviews, if you do then this becomes a new way to market your business. The spotlight is on a new app called "Yotpo" and it's a customer content marketing platform that helps businesses generate more customer reviews. Check out the video below!
We all know that e-commerce is a growing market and with more and more people on the internet every year, it shows no sign of slowing down. I know what you're thinking, "but people don't go looking on cyber monday for auto shop deals". You may be right, a lot of people will spring for a new tv or finish their christmas shopping but that doesn't mean you're out of luck. Because...
Okay, we might not have flyer cars (thanks, Back to The Future) but we have the next best thing, Self-Driving Cars. Well not exactly, there are a couple of companies with prototypes but as of right now, no fully self-driving car is on the market. According to the infographic below experts are predicting that self-driving cars will be on the market between 2024-2026. A lot of people are skeptical when it comes to self-driving cars, the main question is "Are they safe"? Thanks to Part Catalog you can see all the information about self-driving cars you need. So, which side are you on?
Nothing is accomplished alone and even some of the greats needed help along the way. Being a mentor to someone is a very important relationship because everyone needs help once in a while. A mentor also helps train employees and this can ensure that you could one day pass down the business to someone you trust. More importantly it helps both parties learn about each other and help. Let's look at the 5 qualities you should look for in a mentor.
Topics: Local Marketing
Small Businesses are the backbone of our society. Sure it's easier to build a brand if you're a big company, but you have something big companies don't, and that's the fact you have a small business. Big companies spend thousands of dollars a year to make their company feel and look like a small business. The thing is that a lot of people trust small businesses, not the big competitors. Don't get me wrong, even if you're a small business you need to have a brand, something that makes you different from the competitors. So let's start at the beginning.
Let's face it, knowledge is power. Especially in business because if you know something your competitor doesn't then you have a leg up. In today's age, everything is data driven. Since we have the internet, we can pretty much get data on anything. Data isn't just what happened in the past, it could help you predict the future. This study of the most popular cars was done in 2014, but that doesn't mean it's useless. It could help tell us something about 2015 and exactly what car you might be seeing the most of in your shop.
Topics: Auto Repair
Okay, we've all been there. If you're lucky enough to have never dealt with an angry customer then you might not know how frustrating it is to keep your mouth shut. Day to day in the shop you'll be dealing with customers of all kinds, happy and mad. It's important for your business and your future customers that you learn how to deal with problems. The “I’m so sorry, but…” “What we can do is…” “I know you’re upset and…” is a good start, but it isn't enough. Let's get started.
Topics: Customer Support
In order to sell your service or product, you need to know who you're selling to. There are 4 main generations that are active in the daily market, Baby Boomers, Gen X, Gen Y(Millennials) and Gen X. Not every consumer is alike and that goes double for each and every generation. Some use different channels of communication than the other or spend more time on the internet. Like I said before you have to know your customer, let's go over optimising your marketing for each generation.