Ever thought about asking for customers' email addresses when getting their contact information? If not, it might be time to start. Despite the decrease in email marketing in recent years, it is still an effective approach, and new developments in the field have started to make a comeback. By marketing your auto repair shop via email, you can improve your bottom line and your customers' investment in regular auto maintenance. So what’s new in automotive email marketing?
Integrate social media for maximum effect.
Don’t neglect social media platforms if you start working with email newsletters. If your messages are in newsletter format, make independent articles shareable on Facebook. All headlines and quick tips should be optimized for Twitter. A great idea is to include the link to a video on your YouTube channel. Guarantee that your clients know content is shareable by placing the appropriate logos on each email feature – Facebook share buttons by articles, etc.
If you’re involved in online marketing already, chances are you might’ve heard of MailChimp. MailChimp is a free and easy to use platform that lets you design and share automotive email newsletters. Integrating with software you already use and social media is a snap, and the best part is- you can track the results and effectiveness of your newsletter campaigns! MailChimp has lots of additional features and tools to help you design the best, most effective newsletters out there.
Keep it simple.
Recent studies have shown that while creative subjects are good for personal emails, in professional communications most users prefer clarity. Make sure that your email is neat and simple in its design. By keeping things clearly organized, you make it more likely your customers will actually read your emails – especially if your graphics and images are small enough to load quickly. Sans-serif fonts encourage quick reading, meaning more people will read your entire message, even when they are short on time. A growing number of individuals use their smartphones to read emails, so make sure that your messages are optimized for these devices, as well.
If you don’t know where to start automotive email marketing, are wondering how to re-vamp your existing emails, or how to design an effective email marketing campaign, we can help. CarCareCONNECT offers comprehensive automotive marketing services to help you craft the perfect solution for your shop's success!