A brands is a huge part of getting customers to remember your business, no matter what size your business is. It is a great way to support your small business and create relationships with customers. According to The Business Dictionary, a brand is a unique design, sign, symbol, words or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.
All great brands consist of a few different things: logo, brand colors, taglines, fonts/typography, “voice”, imagery and a mascot or spokesperson. So how exactly do you build your auto repair shop’s brand? Here are four steps to build your businesses brand no matter how small your company is:
1. Define your brand.
You’re starving and miles deep down the highway on a roadtrip. As you fly past exit to exit searching for something to tide you over for the rest of the trip, golden arches appear in the distance. What’s your first thought? McDonald’s. This is an example of brand recognition. To build your brand, you first have to define it. Your business should promote itself, connect with customers, and show your culture. Think of your brand as if it was a person. The way you promote yourself gives insight into the kind of person you are. The way you define your brand gives insight into the personality of your company.
2. Consider what is driving your business.
When building your brand, you need to consider what is driving your business. This means who are you selling to, what are you selling, and where are you selling. These questions will help you decide the tone and the genre of your brand. Keep a consistent voice to build a recognizable and trusting relationship with customers. Trust and loyalty will build a brand following.
3. Be yourself.
Building a brand requires creativity. Don’t mimic your brand based on other larger brands. If your brand is unique, people will remember it! Think outside of the box but make sure to always be yourself. People will respect your creativity and authenticity, and therefore respect your brand.
4. Be innovative, bold and daring.
To build a successful brand you have to take risks. Be innovative, bold, and daring to help people remember your brand. However, don’t over complicate your brand. Keep your brand simple, yet interesting. The fonts/images should capture potential customers in without confusing them with what you're selling. Make sure to try new things, but also be sure to track what is working and what isn’t, so you can get the most benefit.
Even the smallest of businesses needs a strong brand image to help support their business. Brands create a relationship and help people remember who you are/what services you provide. Building a strong brand will help you build a strong audience following. By defining your brand, considering what is driving your business, being yourself, and innovativing, you can create a brand that people will be sure to never forget. Follow these four steps and you will be on your way to build your own golden arches.
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