Giving Smartphone Users What They Want
How does your website look on a smartphone? Smartphone use is opening up a new area in automotive marketing, as apps like Apple’s Passbook allows users to see what business are nearby in real-time, and even allow loyalty program information to be stored in the phones themselves.
Automotive website design needs to appeal to smartphone and computer users. The following steps should help you market your services to smartphone clients.
Get familiar with smartphone technology.
Google’s Android platform dominates more than half of the smartphone market. There are many devices that run Android, meaning display size will vary, as will user preferences. Android’s flexibility allows users to run more than one type of browser, although Google’s Chrome is king for the moment. Keep the iPhone in mind, too. Roughly one-third of all smartphone users have iPhones. That’s a good thing, considering the new Passbook app’s online marketing-friendly features.
Know your smartphone-using audience.
Smartphone users are more reliant on their phones than other devices. Email service on smartphones has increased drastically over the past year, so marketing emails for your automotive shop should also be smartphone friendly. 64% of smartphone owners use their device to shop online – making smartphone optimization crucial for effective automotive marketing. They also frequently use social media, so integrating your automotive shop’s site with popular social media platforms could be beneficial.
Make your site contact-friendly.
Mobile site users want the ability to click-to-call, or to send an email rapidly if they have questions. They also frequently look for office locations and hours. Make sure you display this information prominently- so mobile-users can find it (and contact you) in a snap.
Create content that is neat easy to browse with the option to access a non-optimized version of your site. 
Common sense comes in handy when designing your mobile site. Smartphone users want large buttons, easy to locate search bars, and reduced dependency on scrollbars. Many want videos – offering a great opportunity for you to introduce your shop to your potential customers and to share basic oral care tips with existing customers. Providing up-down scrolling in place of left-right scrolling is a move that smartphone users will appreciate.
Create a clear, industry-current, easy to read site in order to successfully market your automotive business to smartphone users. If the process seems daunting or you have any questions about how to attract mobile site users, contact us for more information and your free consultation!