The internet is a very informative place where customers can find out just about anything. One of the first steps in the buying process is a quick search of the prospect business on the internet. From there, customers can find out a lot of things about that business that could determine if they purchase the product or service. “Negative reviews can have massive effects because everyone loves knowing about the experiences that other shoppers have had,” explains Kyle Willis, CEO of No to the Quo. Bad reviews aren’t the end of the world and can actually be a good thing for your business. Let’s explore good ways to handle bad reviews.

1. Solve Reviews Before They Start.

I know it’s obvious, but the best way to prevent bad reviews is to make sure customers aren’t unhappy enough to go online and post them. If you see that a customer is upset try solving the issue right there in person, that way you avoid that negative review. We understand that you can’t please every customer – especially when you deal with a lot of customers daily. If a bad review does pop up you’ll need to respond to it quickly to limit the damage. You can set up Google Alerts to email you when you business it mentioned on the internet.

2. Take The High Road.

This can be very challenging, but you know the old saying “The customer is always right”? Simply thank them for the review and tell them you will keep working to improve your service. Don’t explain why the customer is wrong (even though you might want to) because this could anger them more and potentially scare away future customers.

3. Use Bad Reviews to Help You.

Don’t get me wrong, bad reviews are never a good thing but you play with cards you’re dealt. Use the negative reviews to find out exactly what you struggle most with and learn to improve it. This also gives you a chance to show potential customers how responsive and attentive you are to disgruntled customers.

4. No “Back And Forth”.

If a review gives you 3 reasons your company is bad don’t fire back and list 3 reasons why they’re wrong. Confronting a person directly about what they wrote will likely just lead to an online argument, which will only scare more potential customers away. Avoid this kind of conflict or else you may start a small online crisis for your business.

Still have questions? Check out our free eBook on Yelp Help!

http://blog.carcareconnect.com/ebook-yelp-help

Don’t let negative reviews hurt your business! CarCareCONNECT is here to help! We specialize in helping you reach your business goals! and lets started on your goals.