Loyal customers are made from great auto shop-customer relationships. And like any other relationship, you have to start by first building trust with your customers. However, this is harder than ever before because people have become distrusting of auto mechanics.

People are distrusting of auto mechanics because:

• they read stories all over the internet about people who have had terrible auto service experiences
• they themselves have had a terrible auto service experience in the past
• there are so many different factors that affect the cost of an individual work order that people often don’t know what they’re paying for 

Here are 3 easy steps to help you build trust with you customers: 

Step 1: Make Your Certifications Visible

• For the average customer, seeing a certification hanging on the wall can ease the fear that their car isn’t being serviced by a reputable auto shop. 

Step 2: Draft a Service Agreement

• A formal service agreement between you and your employees ensures that everyone is on board to give customers the great service that they were promised. 
• This will be something that you and the rest of your shop can consistently bring up throughout the year as a reminder of your goals for customer retention. 

Step 3: Spend an Extra 30 Seconds With Each Customer

• Spending an extra 30 seconds with each customer to explain what each piece .of information in their signed work order means will help them better understand your service. 

In the end, your customers are the people that will be writing your online reviews, visiting your website, and helping you gain new customers too, so take the time to gain their trust. 

Learn more about how you can build trust with your customers through online marketing today, or call us at 1.800.591.8675. 

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