Did you know that Social Media is literally changing the face of SEO right now? Seriously! Social Media has become so influential in the online world that it has started to change how websites rank on search engine results pages. Here’s how it works The big search engines, like Google, Yahoo!, and Bing, try to keep their content quality and trustworthy, but with so much information out there, and with so many trying to gain the system, perfection isn’t always possible. The big search engines need to know that your website is credible, and credibility isn’t an easy thing to create with a searchbot. So you need to be smart with your automotive web design and use certain steps to help improve your automotive site’s sense of legitimacy. When in doubt, build links! The more links that lead to your website, the more your website appears to be trustworthy. This may not seem like something a search engine would consider important, but remember, the end goal of search engines is to suggest the best content for human users. If lots of people are reading, sharing and “liking” a page, it signals to a search engine that it is a highly useful, credible website. Think about it, people don’t share spam or unhelpful websites, they share things that they feel are trustworthy enough to be shared. Real-live human approval is worth its weight in gold to a search engine searchbot, which is why social media is literally changing the face of SEO today. So how do you optimize your auto repair internet marketing strategy for social media?

• Keep a company blog! Blogging is a great way to interact with clients and other shops, build links and stay informed, all while remaining in the social media sphere. With blogging you have more control over what’s important for you to talk about.
• A no brainer, but make sure your practice has a profile on the major social media platforms. Facebook and Twitter, especially, but don’t neglect LinkedIn and Google.
• Consider media sites like YouTube, Flickr and Pinterest. People love looking at pictures of your business and video content about your shop more than reading about it. Media is a great way to get people’s attention and show how up to date your business is on new trends and technology.
• Tweet to your heart’s content. Even if it’s just a few short posts a week, interact, post links, tweet, share to build your social media customer base. Social Media Management Tools (SMMS) can make this all much easier by consolidating all of your accounts onto one interface. Check out sites like Tweetdeck and Hootsuite to help lighten the load.

What makes using automotive social media marketing so great is that the process isn’t about trying to figure out Google’s algorithms, but about how to appeal to real people. People are more likely to click on a site that their best friend posted on Facebook or Twitter, than they are to search for a similar site on Google. Especially with auto repair, people want to know that they can trust you, and endorsements from friends and family is one of the best ways to gain their trust. Getting help with social media marketing can be the best way to make it easy for you. For more information, tips and tricks, and even a free consultation, contact us today. Follow CarCareCONNECT on Facebook and Twitter!