Despite being one of the oldest online marketing strategies, email marketing is still as effective as ever. Email marketing has delivered the best marketing results but is also the preferred method to contact customers. According to the infographic below 95% of internet users have an email address. Email also outperforms social media for lead nurturing and conversion. 75% of email users check their email every day, making it easier to stay up-to-date on the best specials.
There are many ways that email can be deployed and FreshMail decided to make a little summary of ideas on how can you use email in your marketing strategy.
According to the infographic for every $1 you spend you bring in an average of $44.25 back. With close to 3 billion people on the internet and 75% of those people checking their email every day, I can see why. Automotive marketing is really important because you have so much competition around you, you need to stand out.
If you have more questions check out our last blog on email marketing!
Staying in contact with current and former customers, as well as reaching out to potential customers is important in the automotive business. Business is competitive, and keeping your name in front of customers is key to gaining and keeping their loyalty.