As more and more people switch to smart-phones, using technology to access information on the go has become the norm. An online presence is critical in this environment because if your auto repair shop’s name does not come up at the top of a search, the searcher may not see it at all and never learn of your shop’s location and services.

What is Google+ for Business?

Google+ (pronounced Google Plus) are online business listings and work much like a yellow page listing, except they’re now on the internet. Google+ listings appear before organic search results, which would be where your website url would show. The listings are displayed at the top along with a flagged map of locations associated with the search. So, if someone searches “auto body shops in Orlando” the top fourth of the page displays a map with numbered flags with the corresponding registered business listing to the left.

What Are the Advantages of Claiming Your Google+ Auto Repair Shop Page?

In addition to being easy to do, and free, there are lots of other reasons why you should claim your listing:

• It gives you the competitive edge over other local businesses that have not claimed their listing.
• Provides a backlink to your website.
• Improves SEO.
• Places access to your auto repair business information above search results.
• Instantly improves visibility for your automotive business.
• Allows users to create driving directions to your location.
• Provides a place for people to give and read reviews.
• Lets you showcase your facility, equipment and staff by adding pictures to your listing.
• Improves website traffic.

Never Overlook an Opportunity

A small business, especially auto shops, can never overlook any opportunity for online exposure, especially if that exposure takes very little effort, puts your name and contact information exactly where it needs to be, and is completely free. Local businesses deserve exposure, and that’s why we recommend taking these steps in claiming a business listing:

• Claim your Google+ Account
• Optimize your Google+ Page
• Be active on your Google+ Page by responding to customer reviews and/or complaints

Once you have a listing, be sure to utilize all of the tools to get full benefit. Get creative and post pictures or video of your shop’s location and facilities so potential customers will recognize the building, or use video to introduce them to your company and services. Remember, the more you add, the more you will stand out!