Congratulations you have a website! But how are your future customers going to find you?

As more consumers perform online research before purchases, it’s important for your website to be found through organic searches. This means someone should be able to find your website via search engines by using a combination of keywords that pertain to your auto shop and/or its location.

A search engine’s purpose is to populate relevant results to a user’s query. Since Google is the search engine leader, you’ll want your website to rank well on its site. However, this isn’t an easy task because people search differently and there are tons of websites competing against you, but if you want your website to have a strong online presence, then it needs to rank well for a variety of queries. Though “auto” is the term of choice among automotive professionals, everyday people also use “car” to refine their searches.

Never assume one keyword represents how all users find your website.

CarCareCONNECT can’t stress enough how important it is to understand a user’s search pattern. Part of the science in SEO involves figuring out the different ways that millions of people search for the same thing.

Most people start their searches with a broad term then narrow it by adding more keywords to their queries. For example, a user might need new brakes for their car, so they begin their search by looking for “brake repair” and then include their local city and/or state to improve the results. It’s probably similar to how you would try to find a new restaurant.

If you only focus on one keyword then within time other websites will outrank yours, which could be detrimental to the success of your auto shop. CarCareCONNECT is able to drive continuous traffic to your website because we attack a variety keywords relevant to your business.