CarCareCONNECT is proud of all of our auto care customers and we get excited when they experience success. We love to showcase our customers who are doing well, so this time around we’re here to highlight Jerry Lambert Automotive in Salt Lake City, Utah.

Founded in 1960, the Lambert family auto repair business began serving the customers of Salt Lake City, Utah, and the surrounding areas. Over the years, it has built a reputation as an honest and professional family-owned shop. Jerry Lambert took over the business in 1980 and established the Jerry Lambert Automotive shop we know today. Since signing on with CarCareCONNECT in 2008, Jerry Lambert Automotive has continued to experience great web traffic results and increased visibility.

Real Results with Targeted Search Marketing

The shop consistently ranks high on searches for auto repair services in Salt Lake City, which is a competitive market. In fact, Jerry Lambert Automotive ranks in the top 3 positions (which is prime real estate) on Google’s results pages, for both general and specific automotive repair keywords like “brake job”, “engine rebuild”, “car inspection” and “car repairs”. In addition, the shop ranks #1 for searches on “best auto repair” and “automotive repair shops,” just to name a just few. Google calibrates its searches to users’ local area, so Jerry Lambert Automotive is effectively targeting the Salt Lake City greater area. Besides their high ranking on the very top of Google’s search results, Jerry Lambert Automotive is on the first page of results for over 150 auto repair-related keywords.

Jerry Lambert Automotive consistently receives new visits each month. About 80% of all visits to the website are from new visitors – over 340 new visits! That’s a lot for a local auto repair shop! This means that potential new customers are finding Jerry Lambert Automotive online all the time, about 11 people per day! In addition, just over 100 of those monthly new visitors are smartphone and tablet users. This is a smart use of online web presence because mobile web users currently account for more than 20% of the web traffic in the country.

The shop also boasts a popular Google+ Page. Google+ business listings now appear on the front page of Google results. Visitors to the page frequently interact by checking out the shop’s location, reading reviews and even heading over to the main shop website from there. A Google+ Page is an important aspect of SEO because it influences Google results strongly and really stands out to web users completing a local business search.

Staying Involved to Stay Ahead

Jerry Lambert is a wonderful example of how an automotive business owner is taking charge of his own web marketing. Lambert likes to run a variety of promotions and keeps an updated page of coupons on his website for visitors to look through. He also shows off his shop and facilities by adding his own photos to the main slide show, even creating a second slideshow for website visitors to look through while they explore the site. While CarCareCONNECT has provided Lambert with the tools for a solid online presence – from his shop’s website, plenty of local directories submissions and consistent search engine optimization – Lambert really goes the extra mile by personalizing the site to cater to his visitors.

Here’s what Mr. Lambert has to say about teaming up with CarCareCONNECT:                    

“Working with CarCareCONNECT has been great, and we love the results we get on the program. There’s definitely a huge difference between the amount of business we had before starting with them, and the number of repairs and services we complete at the shop on a daily basis. We love that we still continue to get new business, more than 4 years after signing up. CarCareCONNECT lets us see our analytics, so we know exactly what results we’re getting. They also offer great tech support. It’s easy to use and the response time is quick. They always help in any way they can, and it’s nice to hear a real person on the phone when we call!”

Mr. Lambert and his wife have also been able to take a nearly 2- week long vacation to Lake Tahoe! We’re so happy that the Lamberts were able to take time off while keeping the shop open for business. CarCareCONNECT would like to congratulate Jerry Lambert on his great results and wish his team on continuing success!