We’ve talked about how writing a blog is a crucial part of automotive internet marketing before, but you may not know one of the most effective ways to build a blog audience is by generating backlinks. Backlinks are created when other sites link to your blog, which encourages their followers to read your content, too. How do you generate backlinks? Guest blogging is one of the most popular and fruitful strategies.
PPC anyone? If you’re already running an internet automotive internet marketing campaign, you’ve probably heard the term. PPC, or Pay Per Click, refers to paid advertisements that show up at the top and sides of the search engine results pages. The ads are directly related to the organic search results, because they are triggered by keywords the user is typing into the search bar. This is where PPC management tools come in. Most online auto repair marketing campaigns use both PPC and SEO in search engine marketing. PPC managers are tools and programs that SEOs and web developers use to find and research keywords, ‘bid’ on them, and manage them as part of an overall automotive PPC ad campaign. Here’s how we use it:
SEO, or Search Engine Optimization, has become an important part of every automotive internet marketing plan. What you might not know is that SEO itself is always changing with new technology, so it can be hard for the beginner to stay informed. Here are some of the best tips from today’s top automotive SEO campaigns: Know your clients through keywords Keyword research has always been one of the most important aspects of SEO, and it probably will still be 10 years from now. Why? Because keywords are how you connect with current and potential customers through search engines. People use search terms and specific keywords when they use a search engine to find information. When you better understand your customer base, you’ll know what they want from you and what keywords they will use when they use an auto repair search. Guarantee Visibility with Local SEO Studies show that people use search engines so much these days that they use them to find local businesses and services. This is critical to local and small businesses that need new customers to sustain operations. Local SEO strategies work partially by listing your business in local directories. Search engines usually show these directory listings as credible, quality results- which means they rank higher on results pages. On top of that, positive reviews and feedback from customers on local sites helps your online reputation.
The next wave of automotive website marketing is already here, and the most innovative sites on the web today are already making sure that they are up to date. If you want to to cater to the newest class of web users and keep your website as current and customer-oriented as possible, you need to make sure that your website is mobile friendly. Web on the Go The fastest growing sector of the Internet today is the market optimized for mobile devices. This is a niche market that has needs specific to users of smart phones and tablets. If a website is difficult to navigate or has too much content, mobile users will just move along and find a different site, one that is simpler and easier to view on their phone or tablet. This is one of the most important aspects of design to evaluate when creating an automotive website. How to Mobilize? -Streamline navigation: It is also important to make sure your automotive website is easy to navigate. This is necessary for all users, but especially for those that are browsing your site from a tablet or smartphone. -Keep it simple: One simple way to clean up your navigation is to check your content. Content should be well-written, clear, and should easily show the user where to go for more information. -Compact graphics: Images are important on a website, and they are necessary, but too many images can make it difficult for mobile users to load, get around, and find the information they need. Keep your images clear and only use about one or two per page. This is also true for excess space. Sites with large borders around content can make loading and navigation difficult for a mobile user. Going Mobile The good news is that it is easy to make your automotive website more mobile friendly. Depending on how your site was created, there are several options for mobile device plug-ins for websites to choose from. By adding a simple plug-in, you can create a mobile friendly site quickly and with ease. Plug-ins optimized for mobile use are a time-saving and cost effective way to update your website for this new market, and many of these ad-ons are often free! When you take into account all of the mobile web users in your area, potentially searching for a repair shop or automotive location on smart phones and tablets, the incentive is clear. Optimizing your existing website for mobile devices is a great way to attract a wealth of potential customers. So, is your website meeting the needs of thousands of mobile web users? To find out, contact us for a free consultation. Follow CarCareCONNECT on Facebook and Twitter!
Have you put a lot of thought into how you should market your auto repair shop? Long gone are the days of consulting a phone book when looking for a repair shop. Now people log on their computers and search for what they want through Google. If you aren’t participating in some form of internet marketing in this industry, you are missing out on a lot of potential clients.