Jul 16

A Shop Owner's Guide to Keywords

 

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posted by CarCareCONNECT
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Topics: Blogging

Jul 16

Social Media Is A Clear Driver Of Social Media Traffic

 

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posted by CarCareCONNECT
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Topics: Blogging

Jul 16

The Beginner's Guide to Automotive Blogging

Blogging is a great way to use automotive online marketing to your advantage. It can help raise your SEO rankings and help to give your auto repair shop a real voice. Writing a blog is easy, but it is also a part of automotive internet marketing that needs to be taken seriously.

There are two important pieces to blogging:

  • Blogs need to be regularly updated.
  • Blogs need to allow for some amount of social interaction for the readers.

Blogs need to be regularly updated.

There is actually a fine line between too much updating and too little. Most professionals agree that at least three blogs posts a month is enough to be considered regular, and any more than one per day is too much. Of course, not everyone agrees on these numbers.

What is important is that you come up with a time frame for how often you will post and stick to it. It doesn't have to be strict and super specific, but it should be a clear enough guideline that you can measure against it and keep track of your consistency.

Blogs need to allow for some amount of social interaction for the readers.

This doesn't mean that your website needs to become the next Facebook, but your website should allow for comments or for people to share their thoughts and opinions. Of course, it's always a good idea to approve any comments, just in case someone tries to spam your site.

Creating a Message

The most important part of using a blog for automotive online marketing is to have clear and focused message. Yes, your blog should be auto related, but what within that niche is important for you. Your blog could be offering tips and tricks for regular maintenance, what to do before your next appointment, what happens during routine procedures, or any changes in policies or procedures at your shop. Anything that appeals to your readers and will inevitably foster communication between your practice and your target audience.

When you have a clear message and you regularly post, you will gain more readers and gain the ability to direct customers to your site. By offering customers the ability to read a blog post about what they need to do before their next visit, you save yourself and your customers time.

For more information about blogging or to get help with creating a blog on your own automotive website, contact us today for a free consultation!

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posted by CarCareCONNECT
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Topics: Online Marketing, Local Marketing, Blogging, Social Media, CarCareCONNECT, SEO

Jul 16

A Guide to Creating Automotive Blog Posts

Beginning a blog is an important automotive marketing step for your business, but it can be tricky. How do you come up with blog post topics? Writing something new every week can be difficult!

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posted by CarCareCONNECT
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Topics: Online Marketing, Local Marketing, Blogging, Social Media, CarCareCONNECT, SEO

Jul 16

Beginner's Guide to Building Links Through Guest Blogging

We’ve talked about how writing a blog is a crucial part of automotive internet marketing before, but you may not know one of the most effective ways to build a blog audience is by generating backlinks. Backlinks are created when other sites link to your blog, which encourages their followers to read your content, too. How do you generate backlinks? Guest blogging is one of the most popular and fruitful strategies.

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posted by CarCareCONNECT
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Topics: Analytics, Online Marketing, Local Marketing, Blogging, CarCareCONNECT, SEO

Jul 16

Automotive E-mail Marketing for Success

Ever thought about asking for customers' email addresses when getting their contact information? If not, it might be time to start. Despite the decrease in email marketing in recent years, it is still an effective approach, and new developments in the field have started to make a comeback. By marketing your auto repair shop via email, you can improve your bottom line and your customers' investment in regular auto maintenance. So what’s new in automotive email marketing?

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posted by CarCareCONNECT
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Topics: Email Marketing, Online Marketing, Local Marketing, Blogging, CarCareCONNECT

Jul 16

A Beginner's Guide to First-Rate E-mail Newsletters

Automotive e-mail marketing may not get as much press these days as search engine or social media marketing, but it's still a great way to reach out to customers. E-mail marketing has it's benefits as well- it's informative, inexpensive, and much easier to keep track of than something like social media. So what's the best way to go about starting an automotive e-mail newsletter campaign?

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posted by CarCareCONNECT
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Topics: Email Marketing, Local Marketing, Blogging, CarCareCONNECT, Design

Jul 16

“When do I start seeing results from SEO?”

 

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posted by CarCareCONNECT
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Topics: Blogging

Jul 16

Common Marketing Problems For Shop Owners

 

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posted by CarCareCONNECT
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Topics: Blogging

Jul 16

6 Ways to Show Personality Online

 

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posted by CarCareCONNECT
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Topics: Blogging

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