Jul 16

The Beginner's Guide to Automotive Blogging

Blogging is a great way to use automotive online marketing to your advantage. It can help raise your SEO rankings and help to give your auto repair shop a real voice. Writing a blog is easy, but it is also a part of automotive internet marketing that needs to be taken seriously.

There are two important pieces to blogging:

  • Blogs need to be regularly updated.
  • Blogs need to allow for some amount of social interaction for the readers.

Blogs need to be regularly updated.

There is actually a fine line between too much updating and too little. Most professionals agree that at least three blogs posts a month is enough to be considered regular, and any more than one per day is too much. Of course, not everyone agrees on these numbers.

What is important is that you come up with a time frame for how often you will post and stick to it. It doesn't have to be strict and super specific, but it should be a clear enough guideline that you can measure against it and keep track of your consistency.

Blogs need to allow for some amount of social interaction for the readers.

This doesn't mean that your website needs to become the next Facebook, but your website should allow for comments or for people to share their thoughts and opinions. Of course, it's always a good idea to approve any comments, just in case someone tries to spam your site.

Creating a Message

The most important part of using a blog for automotive online marketing is to have clear and focused message. Yes, your blog should be auto related, but what within that niche is important for you. Your blog could be offering tips and tricks for regular maintenance, what to do before your next appointment, what happens during routine procedures, or any changes in policies or procedures at your shop. Anything that appeals to your readers and will inevitably foster communication between your practice and your target audience.

When you have a clear message and you regularly post, you will gain more readers and gain the ability to direct customers to your site. By offering customers the ability to read a blog post about what they need to do before their next visit, you save yourself and your customers time.

For more information about blogging or to get help with creating a blog on your own automotive website, contact us today for a free consultation!

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posted by CarCareCONNECT
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Topics: Online Marketing, Local Marketing, Blogging, Social Media, CarCareCONNECT, SEO

Jul 16

A Guide to Creating Automotive Blog Posts

Beginning a blog is an important automotive marketing step for your business, but it can be tricky. How do you come up with blog post topics? Writing something new every week can be difficult!

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posted by CarCareCONNECT
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Topics: Online Marketing, Local Marketing, Blogging, Social Media, CarCareCONNECT, SEO

Jul 16

How to Increase Your Word of Mouth Referrals

Online automotive marketing is great, but there’s still a place for word of mouth in the growth of your business. But don’t assume that there is no place for online marketing in this. The following tips will help you increase your word of mouth referrals by using resources online and in your shop.

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posted by CarCareCONNECT
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Topics: Online Marketing, Local Marketing, Social Media, CarCareCONNECT

Jul 16

Beginner's Guide to Building Links Through Guest Blogging

We’ve talked about how writing a blog is a crucial part of automotive internet marketing before, but you may not know one of the most effective ways to build a blog audience is by generating backlinks. Backlinks are created when other sites link to your blog, which encourages their followers to read your content, too. How do you generate backlinks? Guest blogging is one of the most popular and fruitful strategies.

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posted by CarCareCONNECT
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Topics: Analytics, Online Marketing, Local Marketing, Blogging, CarCareCONNECT, SEO

Jul 16

Giving Smartphone Users What They Want

How does your website look on a smartphone? Smartphone use is opening up a new area in automotive marketing, as apps like Apple’s Passbook allows users to see what business are nearby in real-time, and even allow loyalty program information to be stored in the phones themselves.

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posted by CarCareCONNECT
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Topics: Online Marketing, Local Marketing, CarCareCONNECT, Mobile Marketing

Jul 16

Automotive E-mail Marketing for Success

Ever thought about asking for customers' email addresses when getting their contact information? If not, it might be time to start. Despite the decrease in email marketing in recent years, it is still an effective approach, and new developments in the field have started to make a comeback. By marketing your auto repair shop via email, you can improve your bottom line and your customers' investment in regular auto maintenance. So what’s new in automotive email marketing?

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posted by CarCareCONNECT
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Topics: Email Marketing, Online Marketing, Local Marketing, Blogging, CarCareCONNECT

Jul 16

Hassle-free Ways to Optimize Twitter

SEO isn’t exclusively for your auto repair shop's website. You can increase web traffic by optimizing your social media pages too! Even though Twitter posts are limited in characters, they can still pack a powerful marketing punch with SEO techniques in tweets and Twitter bios.

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posted by CarCareCONNECT
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Topics: Analytics, Online Marketing, Local Marketing, Social Media, CarCareCONNECT, SEO

Jul 16

Why Your Shop Needs Local Directories

"Link building" is the practice of creating links to your website around the web. Your website needs link to show search engines that it's well connected and legitimate. Link building is also a great way to improve SEO and the online presence of your auto repair shop. But did you know that local online directories create links as well? While these “links” aren’t as organic and full of original content as blog posts, when done right they are highly credible and take a lot less time and effort to create and maintain.

Give Your SEO Strategies A Boost

Google and other search engines give a lot of trust to online directories- they’re popular and user-friendly, so there’s less possibility of false content and cheating the search engines than there would be on a regular website. As you may already know about link-building, credibility is everything, so having approved listings on the major directories counts for a lot with the search engines.

Target Local Traffic

Appealing to a local audience online is one of the biggest challenges in internet marketing today, and local directories take care of it for you. When you submit a listing to a local directory, you are verifying that your auto repair shop is in a specific location- any time a user searches for mechanics or auto repair shops in that location, directory listings for that category will most likely be in the search engine results.

Tips for Creating Listings

Be as thorough as possible and fill out all of the information. A half-empty listing isn't helpful and might even frustrate some people. Though it may seem boring, it’s important to fill out all of the fields with quality information. Some directories allow you to include photos of your business- it's important to include photos if you have them, because they will make your shop stand out.

Always include updated contact information and link to your shop's website, if you have one.

The Top Local Directories

In addition to listing on the search engine’s local listings like Google Places, Yahoo Local and Bing Local, don’t leave out these separate local directories:

Yelp (also a top review site)

Merchant Circle

YP.com

Whitepages

Supermedia

YellowBook

CitySearch

Manta

Kudzu

Local.com

Foursquare

Angie’s List

Get found with CarCareCONNECT! We'll submit your shop to over 130 local directories so you don't have to. Local directories submission is a major part of our online marketing strategy- contact us today to get a free consultation.

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posted by CarCareCONNECT
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Topics: Analytics, Online Marketing, Local Marketing, Local Business Listings, Online Reviews, CarCareCONNECT, SEO

Jul 16

Measuring Social Media Effects

Anyone can sign up for a Twitter or Facebook account and start posting and tweeting every day, but how does something like that actually benefit your auto repair shop? Is your time on social media well spent? There are a number of tools to help measure the effects of your social media efforts.

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posted by CarCareCONNECT
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Topics: Local Marketing, Social Media, CarCareCONNECT, SEO, Design

Jul 16

Web Analytics Made Easy

What is Web Traffic?

Web traffic is simply the number of visitors to your website and how many pages they visit. It's a simple concept, but it basically drives the web industry today. Getting good traffic takes time and effort, but some developers are so intent on getting a lot of traffic quickly that they resort to all kinds of crazy SEO tricks and tools meant to attract lots of people. The thing is, traffic that is generated for the wrong reasons will remain simply that: traffic that comes and goes, and is largely irrelevant. Part of the job for professional SEOs is sorting out what traffic is relevant, quality traffic and why.

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posted by CarCareCONNECT
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Topics: Analytics, Online Marketing, Local Marketing, Social Media, CarCareCONNECT, SEO

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