Jan 31

Questions to Ask When Shopping for an Auto Repair Website Provider

“You should create a website if you want more customers to find your shop.”

You’ve probably heard this more times than you can count. It’s almost cliché, but you’ve decided that today is the day. Where should you start? After a quick Google search, it’s understandably difficult to choose between hundreds of a website providers who design and manage your shop’s website based upon your specifications. Don’t let that stop you from creating your shop’s dream website.

We want you to choose the most suitable, reliable website provider to meet your shop's specific needs! That’s why we have created a cheat sheet of questions you should be asking potential website providers. These questions will help you confidently sort through seemingly similar providers and determine for yourself who is the best. Although each website provider is unique and may answer these questions slightly differently, a reputable provider will answer these in a similar way to what is found below.

Read More >>
posted by Burke Miller
| 0 Comments

Topics: Online Marketing, Design

Dec 16

Using Photos to Capture Website Attention

When a potential customer visits your website, what is the first thing that they see? If your answer is a list of text describing the repair services that you provide – keep reading and take some notes! One of the best ways to grab a reader’s attention is through large, colorful photos on your homepage as well as throughout the website. 

Read More >>
posted by Katherine Darsie
| 0 Comments

Topics: Design

Feb 02

Use Your Photographs to Get More Business

 

The human brain processes images much faster than text. However, your auto shop may be left in the dark when it comes to selecting the appropriate photograph for your blog posts, using them to reinforce positive reader behavior, and appropriately applying them for blog post flair. Trends have shown that visual consumption of information via social media and websites have allowed businesses to put a face to their brand. Choosing the right image to make your atop shop more personable can do all of the following things for your auto shop: 

  • Make your readers more sensitive to your call to action. It has been shown that blog posts that utilizes images cultivate a sense of trust. Images can give your blog posts a feeling of influence, as it will be deemed as an authoritative voice in your particular niche. A study by the University of Minnesota School of Management analyzed the effectiveness of presentations and infographics. The study has shown that visual elements were 43 percent more efficient at converting readers.
  • Naturally encourages your readers to read your blog posts. Images that are especially positioned to the right or left of the first paragraph of your blog posts encourages visitors to read your content from beginning to end. A photograph that is positioned to the right or left of the main paragraph reinforces eye paths to the image and ultimately to the text next to it. It acts as a marker, encouraging scanning eyes to lock onto your opening paragraph.
  • Quality images help underline credibility. The Stanford Persuasive Technology Lab has ascertained that the number one criteria that will give your websites credibility and authority are using visual imagery like infographics and professional photographs.

Stock Photography Versus Personally Taken Photographs

If you're new to blogging, then it is important that you invest in photography that has the correct attribution. Many bloggers think that they can just use a photograph from Google Images and place it on their posts. However, you run the chance of being sued by the original photographer. Here's where the use of stock photography shines. Many services allow you to use their images – these services are free, require a monthly subscription plan, or a one-time fee per photograph.

Personally taken Photographs allow you to have complete creative control over images, as well as give an authentic touch to your blog posts. If you are going to take pictures for your websites, it is important that they are of high quality. Conveniently enough, many modern smartphones are fixed with high megapixel cameras, allowing you to easily take professional quality images. If appropriate, images that depict real people tend to be highly persuasive and effective for web content. Jakob Nielsen's usability studies have shown that users spent 10 percent more time looking at pictures that depict real people. This makes websites visitors stay on your site for longer, which is something that major search engines like Google likes to see.

Other Types of Photographs That Do Well for Web Content

  • Photos of your business. You can use photographs of the actual brick-and-mortar store or pictures showing the creative process of your products to humanize your online presence. You can also use photographs to showcase your skills. Examples of work, or even using infographics to show the history of your business can be persuasive to potential readers.
  • Unique, data-driven infographics. Unique Infographics that uses data that you have gathered yourself will give your business an autocratic clout.

If you need more information about using images online, our design team would love to help! Just give us a call and see what we can do for you.

 


 

Do you want to grow your shop?

 

Scan your website today for a full report that will provide insight into how you can find more customers online!

Get your free report now!

Read More >>
posted by Katie O'Connor
| 0 Comments

Topics: Design

Jan 23

How Branding Helps Your Business

 

Read More >>
posted by Katie O'Connor
| 0 Comments

Topics: Local Marketing, Branding, Design

Jan 23

Why You Need Responsive Design

Today's web is changing. The internet may have started on desktop computers, but it's moved on to mobile phones.

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Local Marketing, Customer Support, CarCareCONNECT, SEO, Design

Dec 05

Why Investing in an Awesome Logo is Important!

There are a lot of important aspects to running an auto shop such as quality of service, customer service, and time management. While all of those things are important, there’s another element that many auto shops forget to stress—providing awesome visuals in their branding. A company’s branding says a lot about who they are and they quality of service they provide. More than just an image, eye-catching logos that pop can make a huge difference in the growth of your business.

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Auto Repair, Local Marketing, Blogging, CarCareCONNECT, Design

Nov 25

How to Get Paying Customers From the Web

“A website shouldn’t just sit there and look pretty- it has to work for you.”

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Auto Repair, Local Marketing, Blogging, Social Media, CarCareCONNECT, SEO, Design

Oct 22

Get the Most out of Working with Your Website Designer

As an auto repair business owner, your website is one of your most important assets, and as such it serves a lot of purposes. It serves as a representation of you and your automotive brand, reflects the quality of your service, and provides that oh-so-important first impression to new visitors. That's a tall order, so it goes without saying that it needs to be better than just good. It needs to be great. That's why communicating your vision to your designer effectively is just as important as the website design itself.

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Local Marketing, CarCareCONNECT, SEO, Design

Oct 11

Designing The Perfect Automotive Website

When an automotive website works, there are obvious signs of success like an increase in site visitors and contacts originating from the site. But those are the measures or outcomes of a successful site and really don't tell you why the site works in the first place. So, what exactly makes an automotive website successful? It isn't as elusive as you might imagine when you think of it from a customer's point of view. As a consumer, you want the websites you visit to be organized, welcoming, informative, and attractive, and your customers want the same thing.

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Local Marketing, CarCareCONNECT, SEO, Design

Sep 06

The Top 5 Questions to Ask Your Web Company

If you're thinking about building a new website or redesigning an old one, you probably have a lot of questions. The problem is, being outside the web design industry makes it hard to know exactly what you need, what the possibilities are, and if a web design company is skilled in all of the latest technology. Before you choose a web design company, you need to know the right questions to ask to find out if their skills and services align with your business's needs.

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Local Marketing, CarCareCONNECT, SEO, Design

Subscribe to our Blog

web-diagnostic-sidebar_360.jpg
Yelp Help Creating a Positive Online Reputation

POPULAR POSTS