Email is a great way to stay top-of-mind with your customers. While you shouldn’t flood their inbox with emails, it is important to plan out e-blasts that contain content that your audience will be interested in. Take these questions into consideration as you are planning out your email strategy:
Despite being one of the oldest online marketing strategies, email marketing is still as effective as ever. Email marketing has delivered the best marketing results but is also the preferred method to contact customers. According to the infographic below 95% of internet users have an email address. Email also outperforms social media for lead nurturing and conversion. 75% of email users check their email every day, making it easier to stay up-to-date on the best specials.
When you think about the target audience of your automotive website, you probably think about the guys. Sure, guys naturally gravitate to the appeal of auto shop websites, but if your website is marketing to just men, you're missing the mark. In fact, women make the majority of purchase decisions in almost every product category and service industry, including automotive! Even more important, once you've gained a woman as a customer, she's far more likely to remain loyal to your shop than a man. So it makes sense to use some of the same effective website marketing strategies as big brands to win over the female side of the market.
Running a business in today's technological world means always staying connected and available. That's why it's more important than ever to have a plan in place for managing and staying connected to email, even while on the go. Business owners often find the number of emails they get becomes unmanageable the minute they step away from the laptop or PC, especially if they have multiple email addresses. It's no wonder email becomes so frustrating. Fortunately there are a lot of simple solutions out there for managing your email, such as third party applications, syncing and email filters.
Email is an awesome tool for reaching out to your customer base. While it seems simple- create an email or newsletter and send it out to a huge list of current and potential customers-- mass emailing can go massively wrong. Like everything else in internet marketing, successful email marketing takes time and strategy.
You probably already realize the importance of using email marketing to help build your automotive business—and if you are like most owners, put off the task of getting it done for as long as possible.
Ever thought about asking for customers' email addresses when getting their contact information? If not, it might be time to start. Despite the decrease in email marketing in recent years, it is still an effective approach, and new developments in the field have started to make a comeback. By marketing your auto repair shop via email, you can improve your bottom line and your customers' investment in regular auto maintenance. So what’s new in automotive email marketing?
Automotive e-mail marketing may not get as much press these days as search engine or social media marketing, but it's still a great way to reach out to customers. E-mail marketing has it's benefits as well- it's informative, inexpensive, and much easier to keep track of than something like social media. So what's the best way to go about starting an automotive e-mail newsletter campaign?
Have you put a lot of thought into how you should market your auto repair shop? Long gone are the days of consulting a phone book when looking for a repair shop. Now people log on their computers and search for what they want through Google. If you aren’t participating in some form of internet marketing in this industry, you are missing out on a lot of potential clients.