Ever thought about asking for customers' email addresses when getting their contact information? If not, it might be time to start. Despite the decrease in email marketing in recent years, it is still an effective approach, and new developments in the field have started to make a comeback. By marketing your auto repair shop via email, you can improve your bottom line and your customers' investment in regular auto maintenance. So what’s new in automotive email marketing?
Automotive e-mail marketing may not get as much press these days as search engine or social media marketing, but it's still a great way to reach out to customers. E-mail marketing has it's benefits as well- it's informative, inexpensive, and much easier to keep track of than something like social media. So what's the best way to go about starting an automotive e-mail newsletter campaign?
Have you put a lot of thought into how you should market your auto repair shop? Long gone are the days of consulting a phone book when looking for a repair shop. Now people log on their computers and search for what they want through Google. If you aren’t participating in some form of internet marketing in this industry, you are missing out on a lot of potential clients.