PPC anyone? If you’re already running an internet automotive internet marketing campaign, you’ve probably heard the term. PPC, or Pay Per Click, refers to paid advertisements that show up at the top and sides of the search engine results pages. The ads are directly related to the organic search results, because they are triggered by keywords the user is typing into the search bar. This is where PPC management tools come in. Most online auto repair marketing campaigns use both PPC and SEO in search engine marketing. PPC managers are tools and programs that SEOs and web developers use to find and research keywords, ‘bid’ on them, and manage them as part of an overall automotive PPC ad campaign. Here’s how we use it:
Have you put a lot of thought into how you should market your auto repair shop? Long gone are the days of consulting a phone book when looking for a repair shop. Now people log on their computers and search for what they want through Google. If you aren’t participating in some form of internet marketing in this industry, you are missing out on a lot of potential clients.
SEO, or Search Engine Optimization, has become an important part of every automotive internet marketing plan. What you might not know is that SEO itself is always changing with new technology, so it can be hard for the beginner to stay informed. Here are some of the best tips from today’s top automotive SEO campaigns: Know your clients through keywords Keyword research has always been one of the most important aspects of SEO, and it probably will still be 10 years from now. Why? Because keywords are how you connect with current and potential customers through search engines. People use search terms and specific keywords when they use a search engine to find information. When you better understand your customer base, you’ll know what they want from you and what keywords they will use when they use an auto repair search. Guarantee Visibility with Local SEO Studies show that people use search engines so much these days that they use them to find local businesses and services. This is critical to local and small businesses that need new customers to sustain operations. Local SEO strategies work partially by listing your business in local directories. Search engines usually show these directory listings as credible, quality results- which means they rank higher on results pages. On top of that, positive reviews and feedback from customers on local sites helps your online reputation.