May 31

SEO and PPC - The Fight for the Top Spot

People are searching online for auto repair services every day. Google's own research shows that 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer or tablet did the same.

As we've discussed before, no matter what your marketing strategy is, it's important to be at the top of search engines results. And while SEO and PPC will get you to that top spot, as a small business owner you have to determine which avenue is better for your auto shop.

                     

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posted by Emily New
| 0 Comments

Topics: Google AdWords, SEO

Nov 18

Cyber Monday Fun-Day, How to take Advantage.

We all know that e-commerce is a growing market and with more and more people on the internet every year, it shows no sign of slowing down. I know what you're thinking, "but people don't go looking on cyber monday for auto shop deals". You may be right, a lot of people will spring for a new tv or finish their christmas shopping but that doesn't mean you're out of luck. Because...

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posted by Nick Lopez
| 0 Comments

Topics: Local Marketing, Google AdWords, Social Media

Oct 01

How PPC Campaigns Work

PPC anyone? If you’re already running an internet automotive internet marketing campaign, you’ve probably heard the term. PPC, or Pay Per Click, refers to paid advertisements that show up at the top and sides of the search engine results pages. The ads are directly related to the organic search results, because they are triggered by keywords the user is typing into the search bar. This is where PPC management tools come in. Most online auto repair marketing campaigns use both PPC and SEO in search engine marketing. PPC managers are tools and programs that SEOs and web developers use to find and research keywords, ‘bid’ on them, and manage them as part of an overall automotive PPC ad campaign. Here’s how we use it:

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posted by CarCareCONNECT
| 0 Comments

Topics: Analytics, Online Marketing, Local Marketing, Google AdWords, CarCareCONNECT, SEO

Sep 26

Automotive SEO - For Those in the Know

SEO, or Search Engine Optimization, has become an important part of every automotive internet marketing plan. What you might not know is that SEO itself is always changing with new technology, so it can be hard for the beginner to stay informed. Here are some of the best tips from today’s top automotive SEO campaigns: Know your clients through keywords Keyword research has always been one of the most important aspects of SEO, and it probably will still be 10 years from now. Why? Because keywords are how you connect with current and potential customers through search engines. People use search terms and specific keywords when they use a search engine to find information. When you better understand your customer base, you’ll know what they want from you and what keywords they will use when they use an auto repair search. Guarantee Visibility with Local SEO Studies show that people use search engines so much these days that they use them to find local businesses and services. This is critical to local and small businesses that need new customers to sustain operations. Local SEO strategies work partially by listing your business in local directories. Search engines usually show these directory listings as credible, quality results- which means they rank higher on results pages. On top of that, positive reviews and feedback from customers on local sites helps your online reputation.

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posted by CarCareCONNECT
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Topics: Analytics, Online Marketing, Local Marketing, Google AdWords, CarCareCONNECT, SEO

Aug 24

Pay-Per-Click Campaigns & How to Use Them

Pay-per-click is an online advertising model that helps drive traffic to your website. With this type of advertising, you pay for your advertisement only when the ad is clicked on.

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posted by CarCareCONNECT
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Topics: Analytics, Online Marketing, Local Marketing, Google AdWords, CarCareCONNECT, SEO

Aug 15

How SEO Works & Why It’s Relevant to Your Automotive Business

Making your mark on the Internet is no easy feat. Having a fancy website design is important, but there is so much more to automotive marketing than a good looking landing page.

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posted by CarCareCONNECT
| 0 Comments

Topics: Analytics, Online Marketing, Local Marketing, Local Business Listings, Google AdWords, CarCareCONNECT, SEO

Feb 14

9 Internet Marketing Tips for your Business

Have you put a lot of thought into how you should market your auto repair shop? Long gone are the days of consulting a phone book when looking for a repair shop. Now people log on their computers and search for what they want through Google. If you aren’t participating in some form of internet marketing in this industry, you are missing out on a lot of potential clients.

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posted by CarCareCONNECT
| 0 Comments

Topics: Analytics, Email Marketing, Auto Repair, Online Marketing, News and Trends, Local Marketing, Blogging, Local Business Listings, Google AdWords, Social Media, Online Reviews, SEO, Design

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