Jul 05

Build Your Online Presence With New Content

One of the most important aspects of your auto shop’s website is its content. As discussed previously, new content helps SEO. If you add fresh content to your website regularly, Google is likely to rank your auto repair shop’s website higher in search results. It is necessary for you to post new content on a regular basis, using techniques like blogging.

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posted by Katherine Darsie
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Topics: Online Marketing, Local Marketing, Blogging, SEO

Mar 03

3 More Steps for a New Auto Shop to Gain Online Traction

In CarCareCONNECT’s blog “3 Things All New Auto Shops Need To Do,” we listed out the first steps your new auto repair shop should take once it’s up and running. Now that you’ve completed those steps and your auto shop has a solid online presence, we’ve put together a list of the next three things your auto shop can do to gain even more online traction.

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posted by Grace Purdy
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Topics: Local Marketing

Feb 28

3 Things All New Auto Repair Shops Need To Do

Congratulations on opening your new auto repair shop! Now that all of the stress of purchasing your auto shop is over, it is time to sit back and relax, right? Not quite yet!

The CarCareCONNECT team wants to help ensure that everyone in your area is aware of just how outstanding your auto repair shop is. Creating a strong online presence for your auto repair shop is the best way to make sure that potential customers near you know all the details about your up-and-coming auto shop. While there are many things you can do to improve your auto shop’s online presence, the CarCareCONNECT team has narrowed it down to three of the first things all new auto shops need to do to increase brand awareness.

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posted by Grace Purdy
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Topics: Local Marketing

Feb 21

12 Statistics to Guide Your Auto Shop's Digital Marketing Strategy

Digital marketing is a continually expanding, maturing field. Each year heralds in rising trends, strategic optimization and forward progress. While looking back at 2016, our team identified some of the most pertinent facts from around the field to illuminate potential areas of growth for your shop in 2017.

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posted by Burke Miller
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Topics: Local Marketing

Feb 02

How to Use Groundhog Day (and Other Holidays) to Grow Your Auto Shop

Happy Groundhog Day!

For those of you who don’t know, today is the day that Punxsutawney Phil, the official weather forecasting groundhog of the United States, ventured out of his burrow to give us all insight on what weather to expect in the upcoming weeks. Phil saw his shadow this morning so there will be six more weeks of winter (if he hadn’t seen his shadow, there would have been an early spring).

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posted by Grace Purdy
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Topics: Local Marketing, Blogging, Social Media

Jan 20

Messaging Makes It Easy For Auto Repair Customers To Keep Appointments

Building lasting relationships with customers is necessary to running an exceptional auto repair shop. As customers use their desktops less and their phones more, a text or messaging service provides a personal touch that can be convenient for both the front office of your shop and the customer. Messaging apps have skyrocketed in popularity in the last couple of years and there have been signs pointing to its success and continued adoption by businesses to communicate with their customers.

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posted by Burke Miller
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Topics: Local Marketing, Mobile Marketing

Jan 18

Five Ways Auto Repair Shops Fail at Local Marketing

Auto Repair Resolutions in the New Year

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posted by Katherine Darsie
| 1 Comment

Topics: Local Marketing

Aug 25

The Pros and Cons of Direct Mail Campaigns

Direct mail campaigns have long been a tried and true method of marketing for small businesses. But with the rise of the internet, you may have heard of some companies turning away from direct mail and other types of traditional marketing. That probably hasn’t stopped the number of ads that come through your mailbox, though. And there’s a simple reason for that: direct mail campaigns work.

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posted by CarCareCONNECT
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Topics: Local Marketing

Aug 23

What All Auto Repair Shops Need to Know About Word-of-Mouth

How Word-of-Mouth Has Changed

There is no denying the power of word-of-mouth. Whether you opened your shop fifty years or five weeks ago, referrals and recommendations from customers, friends or family members have kept your doors open – and your bays full.While word-of-mouth keeps business coming in, it’s also one of the most-common reasons shops fail to grow to their full potential.

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posted by CarCareCONNECT
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Topics: Local Marketing

Feb 09

Digital Marketing Shouldn't Replace Word of Mouth - It Should Complement It!

 

Social media has increasingly become a part of our everyday life. It changed the way we all communicate, both personally and professionally. Driving word of mouth through social media platforms allows the consumers to spread the word faster and further at no extra costs. It's every marketer's dream for consumers to talk about their products, post detailed reviews online and tweet about its brand far and wide. According to Nielsen's latest Global Trust in Advertising Report, 92% of consumers trust recommendations from family and friends than any other form of advertising. If your friend raves about a certain brand or product, you may want to purchase something from the same brand. Therefore, in a world dominated by social networks, creating that consumer buzz is something you have to do to make your brand stand out.

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posted by Katie O'Connor
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Topics: Local Marketing

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