Jan 23

How Branding Helps Your Business

 

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posted by Katie O'Connor
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Topics: Local Marketing, Branding, Design

Dec 02

4 Tips To Maximize Your Social Media Use During The Holidays

The holidays are a special time of year for business owners. This time of year can range from incredibly busy or completely dead. In order to spread the word about specials and deals, you'll need to use social media. Facebook is a great start, but don't stop there. This is a time for giving, and customers are looking for specials now more than ever. You don't normally see someone getting a free oil change coupon as a present, but that's going to change this year.

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posted by Nick Lopez
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Topics: Local Marketing, Social Media

Nov 18

Cyber Monday Fun-Day, How to take Advantage.

We all know that e-commerce is a growing market and with more and more people on the internet every year, it shows no sign of slowing down. I know what you're thinking, "but people don't go looking on cyber monday for auto shop deals". You may be right, a lot of people will spring for a new tv or finish their christmas shopping but that doesn't mean you're out of luck. Because...

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posted by Nick Lopez
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Topics: Local Marketing, Google AdWords, Social Media

Nov 09

5 Defining Qualities of a Good Mentor

 

Nothing is accomplished alone and even some of the greats needed help along the way. Being a mentor to someone is a very important relationship because everyone needs help once in a while. A mentor also helps train employees and this can ensure that you could one day pass down the business to someone you trust. More importantly it helps both parties learn about each other and help. Let's look at the 5 qualities you should look for in a mentor.

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posted by Nick Lopez
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Topics: Local Marketing

Oct 26

How To Market Your Service To Every Generation


In order to sell your service or product, you need to know who you're selling to. There are 4 main generations that are active in the daily market, Baby Boomers, Gen X, Gen Y(Millennials) and Gen X. Not every consumer is alike and that goes double for each and every generation. Some use different channels of communication than the other or spend more time on the internet. Like I said before you have to know your customer, let's go over optimising your marketing for each generation.


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posted by Nick Lopez
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Topics: Local Marketing, SEO

Oct 21

New Is Always Better, Introducing...


 

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posted by Nick Lopez
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Topics: Marketing Videos, Local Marketing

Oct 19

What Makes a Great Logo? (Infographic)


If I asked you to close your eyes and think of as many logos as you could, how many do you think you could think of? I bet you could recall more than you thought you knew because what makes a great a logo is its capability to be remembered. Logo's are a representation of everything a company stands for and they need to perfect. There is a science to logo making and thanks to CompanyFolders you'll be able to see everything that goes into making the perfect logo. 

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posted by Nick Lopez
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Topics: Local Marketing

Oct 09

How To Build Trust With Your Customers


Loyal customers are made from great auto shop-customer relationships. And like any other relationship, you have to start by first building trust with your customers. However, this is harder than ever before because people have become distrusting of auto mechanics.

People are distrusting of auto mechanics because:

  • they read stories all over the internet about people who have had terrible auto service experiences
  • they themselves have had a terrible auto service experience in the past
  • there are so many different factors that affect the cost of an individual work order that people often don't know what they're paying for 
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posted by Jae Ro
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Topics: Local Marketing

Oct 07

What's Your Companies Internet Grade? 4 Online Marketing Essentials



 I know that you're probably not in class anymore but grades still matter. As a business, you need to have a high score in order to compete in this highly competitive field. You might be thinking "What's an online grade?" and to that I'd say: "An online grade would reflect how your business is being represented online in any way." The higher the grade means your business looks more professional and diverse to online consumers. Today we're are going over some of the basics to making your grade the highest it can be. So quiet down everyone because class is in session.

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posted by Nick Lopez
| 0 Comments

Topics: Online Marketing, Local Marketing, Blogging, Social Media, SEO

Oct 06

4 Marketing Tips To Improve Your Business


Whether you're a new business owner or a veteran business owner, you should never underestimate the power of marketing. Technology has grown so quickly that information can be transmitted instantly across the planet with the click of a button. So how can you make sure that information about your auto shop gets spread effectively?  

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posted by Jae Ro
| 0 Comments

Topics: Local Marketing

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