Feb 16

Your Auto Shop Needs a Mobile-Friendly Website

We know you’ve probably heard plenty of people preaching the importance of having a mobile-friendly website, but is having a mobile compatible site really that important? At CarCareCONNECT we are here to tell you that it is a necessity.

Not only are mobile Google searches now more common than searches from desktops, but mobile searches also lead to more actions than desktop searches. According to Mobile Marketing Engine, 70 percent of mobile searches lead to action on websites within one hour. Still not convinced? Check out the following reasons your auto shop’s website needs to be mobile-friendly.

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posted by Grace Purdy
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Topics: Mobile Marketing

Jan 20

Messaging Makes It Easy For Auto Repair Customers To Keep Appointments

Building lasting relationships with customers is necessary to running an exceptional auto repair shop. As customers use their desktops less and their phones more, a text or messaging service provides a personal touch that can be convenient for both the front office of your shop and the customer. Messaging apps have skyrocketed in popularity in the last couple of years and there have been signs pointing to its success and continued adoption by businesses to communicate with their customers.

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posted by Burke Miller
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Topics: Mobile Marketing, Local Marketing

Jan 20

Boost Your Auto Repair Business with Waze

Waze Puts Your Auto Repair Shop on the Map

Since its introduction in 2007, Waze has grown to be one of the most popular apps in the world, attracting over 65 million active users in 185 countries worldwide. It is a navigation app that allows users to add traffic reports, police sightings and other hazards to the map for users to see. Waze users are not only abundant (to say the least), but they are also very dedicated to the app with the average user spending about 438 minutes per month on the app.

With such a vast audience using Waze daily, why not make them aware of your auto repair shop? By adding your business to Waze’s map, drivers are alerted when your location is nearby and your auto shop will also show up in Waze search results. This can bring a whole new audience of people in your local area right to your front door.

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posted by Grace Purdy
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Topics: Mobile Marketing

Nov 06

Can You Handle Web-Savvy Customers?

 

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posted by CarCareCONNECT
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Topics: Local Marketing, CarCareCONNECT, SEO, Social Media, Mobile Marketing

Oct 22

Giving Smartphone Users What They Want

How does your website look on a smartphone? Smartphone use is opening up a new area in automotive marketing, as apps like Apple’s Passbook allows users to see what business are nearby in real-time, and even allow loyalty program information to be stored in the phones themselves.

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posted by CarCareCONNECT
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Topics: Online Marketing, Local Marketing, CarCareCONNECT, Mobile Marketing

Sep 14

Creating a Mobile Friendly Automotive Website

The next wave of automotive website marketing is already here, and the most innovative sites on the web today are already making sure that they are up to date. If you want to to cater to the newest class of web users and keep your website as current and customer-oriented as possible, you need to make sure that your website is mobile friendly. Web on the Go The fastest growing sector of the Internet today is the market optimized for mobile devices. This is a niche market that has needs specific to users of smart phones and tablets. If a website is difficult to navigate or has too much content, mobile users will just move along and find a different site, one that is simpler and easier to view on their phone or tablet. This is one of the most important aspects of design to evaluate when creating an automotive website. How to Mobilize? -Streamline navigation: It is also important to make sure your automotive website is easy to navigate. This is necessary for all users, but especially for those that are browsing your site from a tablet or smartphone. -Keep it simple: One simple way to clean up your navigation is to check your content. Content should be well-written, clear, and should easily show the user where to go for more information. -Compact graphics: Images are important on a website, and they are necessary, but too many images can make it difficult for mobile users to load, get around, and find the information they need. Keep your images clear and only use about one or two per page. This is also true for excess space. Sites with large borders around content can make loading and navigation difficult for a mobile user. Going Mobile The good news is that it is easy to make your automotive website more mobile friendly. Depending on how your site was created, there are several options for mobile device plug-ins for websites to choose from. By adding a simple plug-in, you can create a mobile friendly site quickly and with ease. Plug-ins optimized for mobile use are a time-saving and cost effective way to update your website for this new market, and many of these ad-ons are often free! When you take into account all of the mobile web users in your area, potentially searching for a repair shop or automotive location on smart phones and tablets, the incentive is clear. Optimizing your existing website for mobile devices is a great way to attract a wealth of potential customers. So, is your website meeting the needs of thousands of mobile web users? To find out, contact us for a free consultation. Follow CarCareCONNECT on Facebook and Twitter!

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posted by CarCareCONNECT
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Topics: Analytics, Online Marketing, CarCareCONNECT, SEO, Design, Mobile Marketing

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