The next wave of automotive website marketing is already here, and the most innovative sites on the web today are already making sure that they are up to date. If you want to to cater to the newest class of web users and keep your website as current and customer-oriented as possible, you need to make sure that your website is mobile friendly. Web on the Go The fastest growing sector of the Internet today is the market optimized for mobile devices. This is a niche market that has needs specific to users of smart phones and tablets. If a website is difficult to navigate or has too much content, mobile users will just move along and find a different site, one that is simpler and easier to view on their phone or tablet. This is one of the most important aspects of design to evaluate when creating an automotive website. How to Mobilize? -Streamline navigation: It is also important to make sure your automotive website is easy to navigate. This is necessary for all users, but especially for those that are browsing your site from a tablet or smartphone. -Keep it simple: One simple way to clean up your navigation is to check your content. Content should be well-written, clear, and should easily show the user where to go for more information. -Compact graphics: Images are important on a website, and they are necessary, but too many images can make it difficult for mobile users to load, get around, and find the information they need. Keep your images clear and only use about one or two per page. This is also true for excess space. Sites with large borders around content can make loading and navigation difficult for a mobile user. Going Mobile The good news is that it is easy to make your automotive website more mobile friendly. Depending on how your site was created, there are several options for mobile device plug-ins for websites to choose from. By adding a simple plug-in, you can create a mobile friendly site quickly and with ease. Plug-ins optimized for mobile use are a time-saving and cost effective way to update your website for this new market, and many of these ad-ons are often free! When you take into account all of the mobile web users in your area, potentially searching for a repair shop or automotive location on smart phones and tablets, the incentive is clear. Optimizing your existing website for mobile devices is a great way to attract a wealth of potential customers. So, is your website meeting the needs of thousands of mobile web users? To find out, contact us for a free consultation. Follow CarCareCONNECT on Facebook and Twitter!