Cars have surely come a long way since the early 1900s when the first automobile was invented. From horse and buggy to self-driving cars, the car industry has taken over the world. Your car is no longer a measly means of transportation, but a car is a means of transportation in which you spend your life in. Here are some recent changes in the industry regarding how people are actually riding in cars today - ridesharing, carsharing and self-driving cars.
Where do you start a report about the state of auto repair marketing today? It makes sense that we should first explore how we got here in the first place – so bear with us as we recap a brief history of the auto repair industry (and if you’re interested in a more-extensive overview of the history of auto repair in the U.S., you may want to check out our separate report, The History of Auto Repair in America).
This year’s New York International Auto Show took place April 14-23 in New York City, and there wasn’t a shortage of innovative cars. The show is one of the first and largest attended auto shows in North America.
When the New York International Auto Show started in 1900, it was named the Automobile Club of America’s First Annual Automobile show. Sixty-nine exhibitors gathered in Madison Square Garden for a week to show approximately 160 vehicles. For the inaugural show, it is estimated that 48,000 visitors had attended. The vehicles that were on display had price tags ranging from $280-$4,000 (equivalent to $7,680-$109,750 in 2017).
Today, more than a million attendees visit the New York International Auto Show, and the price tags of the vehicles on display far surpass what they did in 1900.
In case you didn’t get to make it to the Big Apple this year, we have put together a list of some of the most exciting and talked about cars that drove onto the auto show floor this year.
In today’s world, it is rare to see someone pass by without their smartphone glued to their hand. As a matter of fact, 77 percent of American consumers now own a smartphone device. Smartphones are invading every aspect of our lives it seems - the way we order food, drive, date, even the way we sleep. And now, smartphone apps are even changing the way consumers get their cars repaired.
Google’s Year in Search 2016 was released in December, breaking down the top online searches for the year. Globally, searches for Pokemon Go, iPhone7 and Donald Trump were top of the list, but CarCareCONNECT has narrowed down the list and is giving you a look at the car brands that were searched the most in the United States throughout 2016.
Have you put a lot of thought into how you should market your auto repair shop? Long gone are the days of consulting a phone book when looking for a repair shop. Now people log on their computers and search for what they want through Google. If you aren’t participating in some form of internet marketing in this industry, you are missing out on a lot of potential clients.