Jul 10

Online Reviews: The Good, The Bad, and The Ugly


Think about the last time you were trying to decide between what small business to use for a service. Generally, people will read the reviews before trusting a company, especially one working on their expensive car, before investing time and money. Reviews are a great way to draw your customers in and create a trustworthy business. Whether they are good or bad, here's the importance of online reviews and tips for how to respond to them.
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posted by Katherine Darsie
| 1 Comment

Topics: Online Reviews

May 16

How to Get Stellar Reviews from Customers

Think about the last time you searched a product. You most likely did not purchase it cold turkey. Almost everyone researches and reads reviews before making a purchase online or visiting a shop for a particular service. Without reviews it would be like purchasing a house without even stepping foot through the door. Reviews give us a little more insight on the history of the product or service and it’s effectiveness amongst past customers. For an auto shop owner, reviews are valuable to the growth of the shop and provide feedback for advancing product offerings and customer service. So how does one get their customers to not only visit their auto repair shop, but leave a review on their experience as well? We’ve got you covered with a step-by-step guide to getting stellar reviews for your auto shop.
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posted by Mackenzie Eldridge
| 0 Comments

Topics: Online Reviews

Feb 15

How to Improve Your Auto Shop's Google Star Rating

Your Auto Repair Shop Should Promote Itself

You believe in your shop. When you hear someone verbalize a strange rattle in their engine, the first thing you do is tell them to stop by your shop so you can get it taken care of. If you could offer the same advice for anyone having vehicle issues, you would. But there are only so many hours in the day. Outside of work, your family and shop rightfully take up most of your time. Simply put, there isn’t enough time in the day to convince folks to make your shop their #1 auto shop stop.

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posted by Burke Miller
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Topics: Online Reviews

Feb 10

Do You Know What Your Shop's Customers are Saying About You Online?

Online Reviews Matter

Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? With such a high percentage of consumers looking to the internet for guidance when choosing their products and services, it is to your benefit to have a strong online presence, especially when it comes to reviews from customers.

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posted by Grace Purdy
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Topics: Online Reviews

Jan 05

Google My Business Releases Photo Insights

Compare Your Auto Shop’s Google My Business Photo Views to Your Competition

On December 15, 2016, Google released the addition of a “photo insights” metric to the Google My Business dashboard. Google summarized the Insights update with the statement, “Insights are now available for photos. See how your photos perform compared to photos of businesses like yours.”

It is important for your auto shop to understand this new metric and how to view it in your Google My Business dashboard.

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posted by Katherine Darsie
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Topics: Online Reviews

Dec 21

Google My Business Tips for Auto Repair Shops

3 Reasons Auto Shops Need Google My Business Listings

In the digital world that we all live in today, “Google it” is a far too familiar phrase. As the owner of an auto shop, do you ever wonder why your company never shows up in online searches? Maybe the cost of online marketing seems too expensive or maybe you simply don’t know the first step to take. No matter what the excuse, Google My Business is an important tool to use to ensure that your auto shop pops up when a potential customer is having car troubles. Discover three reasons that your auto shop should be using Google My Business:

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posted by Katherine Darsie
| 0 Comments

Topics: Online Reviews

Nov 23

How Yelp Reviews Help You Grow Your Shop

 Are Yelp Reviews Important? 

Before a potential customer walks into your auto repair shop, wouldn’t you like for them to feel like they can trust your business – even if it’s their first visit to your shop? This is especially important in the auto care industry, where consumers need to trust a technician to accurately diagnose their problem, recommend the best repair options, complete the work in a timely and professional manner, and charge them a fair and honest price once the work is complete. That’s a lot to ask of somebody who hasn’t worked with your shop before – after all, trust is earned over the course of any relationship.

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posted by Katherine Darsie
| 0 Comments

Topics: Online Reviews

Nov 24

Use Reviews to Boost your Business

The internet is more than just a way to connect with your customers, it's also a way to capture new customers. The internet gives all of the buying power to the customer if they don't like your past works, website or reviews they will move on to the next business. In order to maximize your online presence you need to first make sure you have solid reviews, if you do then this becomes a new way to market your business. The spotlight is on a new app called "Yotpo" and it's a customer content marketing platform that helps businesses generate more customer reviews. Check out the video below!

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posted by Nick Lopez
| 0 Comments

Topics: Online Reviews, SEO

Nov 26

Why Your Shop Needs Local Directories

"Link building" is the practice of creating links to your website around the web. Your website needs link to show search engines that it's well connected and legitimate. Link building is also a great way to improve SEO and the online presence of your auto repair shop. But did you know that local online directories create links as well? While these “links” aren’t as organic and full of original content as blog posts, when done right they are highly credible and take a lot less time and effort to create and maintain.

Give Your SEO Strategies A Boost

Google and other search engines give a lot of trust to online directories- they’re popular and user-friendly, so there’s less possibility of false content and cheating the search engines than there would be on a regular website. As you may already know about link-building, credibility is everything, so having approved listings on the major directories counts for a lot with the search engines.

Target Local Traffic

Appealing to a local audience online is one of the biggest challenges in internet marketing today, and local directories take care of it for you. When you submit a listing to a local directory, you are verifying that your auto repair shop is in a specific location- any time a user searches for mechanics or auto repair shops in that location, directory listings for that category will most likely be in the search engine results.

Tips for Creating Listings

Be as thorough as possible and fill out all of the information. A half-empty listing isn't helpful and might even frustrate some people. Though it may seem boring, it’s important to fill out all of the fields with quality information. Some directories allow you to include photos of your business- it's important to include photos if you have them, because they will make your shop stand out.

Always include updated contact information and link to your shop's website, if you have one.

The Top Local Directories

In addition to listing on the search engine’s local listings like Google Places, Yahoo Local and Bing Local, don’t leave out these separate local directories:

Yelp (also a top review site)

Merchant Circle

YP.com

Whitepages

Supermedia

YellowBook

CitySearch

Manta

Kudzu

Local.com

Foursquare

Angie’s List

Get found with CarCareCONNECT! We'll submit your shop to over 130 local directories so you don't have to. Local directories submission is a major part of our online marketing strategy- contact us today to get a free consultation.

Follow CarCareCONNECT on Facebook and Twitter!

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posted by CarCareCONNECT
| 0 Comments

Topics: Analytics, Online Marketing, Local Marketing, Local Business Listings, Online Reviews, CarCareCONNECT, SEO

Feb 14

9 Internet Marketing Tips for your Business

Have you put a lot of thought into how you should market your auto repair shop? Long gone are the days of consulting a phone book when looking for a repair shop. Now people log on their computers and search for what they want through Google. If you aren’t participating in some form of internet marketing in this industry, you are missing out on a lot of potential clients.

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posted by CarCareCONNECT
| 0 Comments

Topics: Analytics, Email Marketing, Auto Repair, Online Marketing, News and Trends, Local Marketing, Blogging, Local Business Listings, Google AdWords, Social Media, Online Reviews, SEO, Design

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