Jul 16

The Beginner's Guide to Automotive Blogging

Blogging is a great way to use automotive online marketing to your advantage. It can help raise your SEO rankings and help to give your auto repair shop a real voice. Writing a blog is easy, but it is also a part of automotive internet marketing that needs to be taken seriously.

There are two important pieces to blogging:

  • Blogs need to be regularly updated.
  • Blogs need to allow for some amount of social interaction for the readers.

Blogs need to be regularly updated.

There is actually a fine line between too much updating and too little. Most professionals agree that at least three blogs posts a month is enough to be considered regular, and any more than one per day is too much. Of course, not everyone agrees on these numbers.

What is important is that you come up with a time frame for how often you will post and stick to it. It doesn't have to be strict and super specific, but it should be a clear enough guideline that you can measure against it and keep track of your consistency.

Blogs need to allow for some amount of social interaction for the readers.

This doesn't mean that your website needs to become the next Facebook, but your website should allow for comments or for people to share their thoughts and opinions. Of course, it's always a good idea to approve any comments, just in case someone tries to spam your site.

Creating a Message

The most important part of using a blog for automotive online marketing is to have clear and focused message. Yes, your blog should be auto related, but what within that niche is important for you. Your blog could be offering tips and tricks for regular maintenance, what to do before your next appointment, what happens during routine procedures, or any changes in policies or procedures at your shop. Anything that appeals to your readers and will inevitably foster communication between your practice and your target audience.

When you have a clear message and you regularly post, you will gain more readers and gain the ability to direct customers to your site. By offering customers the ability to read a blog post about what they need to do before their next visit, you save yourself and your customers time.

For more information about blogging or to get help with creating a blog on your own automotive website, contact us today for a free consultation!

Follow CarCareCONNECT on Facebook and Twitter!

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Online Marketing, Local Marketing, Blogging, Social Media, CarCareCONNECT, SEO

Jul 16

A Guide to Creating Automotive Blog Posts

Beginning a blog is an important automotive marketing step for your business, but it can be tricky. How do you come up with blog post topics? Writing something new every week can be difficult!

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Online Marketing, Local Marketing, Blogging, Social Media, CarCareCONNECT, SEO

Jul 16

Beginner's Guide to Building Links Through Guest Blogging

We’ve talked about how writing a blog is a crucial part of automotive internet marketing before, but you may not know one of the most effective ways to build a blog audience is by generating backlinks. Backlinks are created when other sites link to your blog, which encourages their followers to read your content, too. How do you generate backlinks? Guest blogging is one of the most popular and fruitful strategies.

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Analytics, Online Marketing, Local Marketing, Blogging, CarCareCONNECT, SEO

Jul 16

Hassle-free Ways to Optimize Twitter

SEO isn’t exclusively for your auto repair shop's website. You can increase web traffic by optimizing your social media pages too! Even though Twitter posts are limited in characters, they can still pack a powerful marketing punch with SEO techniques in tweets and Twitter bios.

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Analytics, Online Marketing, Local Marketing, Social Media, CarCareCONNECT, SEO

Jul 16

Why Your Shop Needs Local Directories

"Link building" is the practice of creating links to your website around the web. Your website needs link to show search engines that it's well connected and legitimate. Link building is also a great way to improve SEO and the online presence of your auto repair shop. But did you know that local online directories create links as well? While these “links” aren’t as organic and full of original content as blog posts, when done right they are highly credible and take a lot less time and effort to create and maintain.

Give Your SEO Strategies A Boost

Google and other search engines give a lot of trust to online directories- they’re popular and user-friendly, so there’s less possibility of false content and cheating the search engines than there would be on a regular website. As you may already know about link-building, credibility is everything, so having approved listings on the major directories counts for a lot with the search engines.

Target Local Traffic

Appealing to a local audience online is one of the biggest challenges in internet marketing today, and local directories take care of it for you. When you submit a listing to a local directory, you are verifying that your auto repair shop is in a specific location- any time a user searches for mechanics or auto repair shops in that location, directory listings for that category will most likely be in the search engine results.

Tips for Creating Listings

Be as thorough as possible and fill out all of the information. A half-empty listing isn't helpful and might even frustrate some people. Though it may seem boring, it’s important to fill out all of the fields with quality information. Some directories allow you to include photos of your business- it's important to include photos if you have them, because they will make your shop stand out.

Always include updated contact information and link to your shop's website, if you have one.

The Top Local Directories

In addition to listing on the search engine’s local listings like Google Places, Yahoo Local and Bing Local, don’t leave out these separate local directories:

Yelp (also a top review site)

Merchant Circle

YP.com

Whitepages

Supermedia

YellowBook

CitySearch

Manta

Kudzu

Local.com

Foursquare

Angie’s List

Get found with CarCareCONNECT! We'll submit your shop to over 130 local directories so you don't have to. Local directories submission is a major part of our online marketing strategy- contact us today to get a free consultation.

Follow CarCareCONNECT on Facebook and Twitter!

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Analytics, Online Marketing, Local Marketing, Local Business Listings, Online Reviews, CarCareCONNECT, SEO

Jul 16

Measuring Social Media Effects

Anyone can sign up for a Twitter or Facebook account and start posting and tweeting every day, but how does something like that actually benefit your auto repair shop? Is your time on social media well spent? There are a number of tools to help measure the effects of your social media efforts.

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Local Marketing, Social Media, CarCareCONNECT, SEO, Design

Jul 16

Web Analytics Made Easy

What is Web Traffic?

Web traffic is simply the number of visitors to your website and how many pages they visit. It's a simple concept, but it basically drives the web industry today. Getting good traffic takes time and effort, but some developers are so intent on getting a lot of traffic quickly that they resort to all kinds of crazy SEO tricks and tools meant to attract lots of people. The thing is, traffic that is generated for the wrong reasons will remain simply that: traffic that comes and goes, and is largely irrelevant. Part of the job for professional SEOs is sorting out what traffic is relevant, quality traffic and why.

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Analytics, Online Marketing, Local Marketing, Social Media, CarCareCONNECT, SEO

Jul 16

Is Your Website Marked as Spam?

Nobody likes spam- nobody. That's why Google works so hard to stop spam sites from getting through their algorithms and annoying their users. Many people create web spam in order to manipulate search engines and increase their rankings. While Google’s search algorithms are the best in the business, they can be a little too good at times, and mark perfectly good websites as spam for all the wrong reasons.

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Analytics, Online Marketing, Local Marketing, CarCareCONNECT, SEO, Design

Jul 16

Social Media for Auto Shops: A Beginner's Guide

Like it or not, social media is going to be around for a while. So if you've moved over to the realm of social media marketing for your auto repair shop, you’re ahead of the curve. Many small businesses don’t realize how important automotive social media marketing is these days because they assume that their best bet is still word of mouth referrals.

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Online Marketing, Local Marketing, Social Media, CarCareCONNECT, SEO

Jul 16

Blackhat SEO: What You Need To Know

If your auto repair shop already has a website and an online marketing strategy set up, chances are you might have heard of something called “black hat” SEO from your web marketing team. “Black hat” refers to SEO techniques that are non-standard, unfair, and outlawed by most major search engines.

Read More >>
posted by CarCareCONNECT
| 0 Comments

Topics: Analytics, Online Marketing, Local Marketing, CarCareCONNECT, SEO

Subscribe to our Blog

web-diagnostic-sidebar_360.jpg
Yelp Help Creating a Positive Online Reputation

POPULAR POSTS