Sep 19

The Growth of “Near Me” Searches

Searching Habits Are Changing – Are You Being Found?

One of the fastest growing search trends is an increase in ‘near me’ searches. It’s no surprise that these searches have increased, most people want to find the most convenient business for their needs. As people change the way they search, search engines, which I will now just refer to as Google, have also had to adjust. Searching habits have changed nearly as often as Google has updated its algorithms and search layouts. Search engines have always had the goal of providing users with the most relevant search results which is why they also adjusted their search results. If a user is looking for an auto shop, they will no longer be directed to the “Best Auto Repair Shop” that is 50 miles away. 

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posted by CarCareCONNECT
| 0 Comments

Topics: SEO

Sep 16

5 Quick Tips To Improve Your Auto Repair SEO

How Do I Get My Shop to Rank Higher in Search Engines?

We've been getting a lot of questions about how auto repair shops can improve their SEO – or more-specifically, how they can get their Web pages to rank higher in search results for the most-popular keywords and phrases consumers use to search for local auto repair services. This question is far more complicated than it sounds. If there were a quick and easy way to improve the rank of your Web pages, you would already know about it. There are literally thousands of SEO tips and tricks you could implement to help improve the ranking of your pages, which is why we recommend you increase your knowledge of SEO or hire a resource to help you manage this effort on an ongoing basis.

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posted by CarCareCONNECT
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Topics: SEO

May 31

SEO and PPC - The Fight for the Top Spot

People are searching online for auto repair services every day. Google's own research shows that 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer or tablet did the same.

As we've discussed before, no matter what your marketing strategy is, it's important to be at the top of search engines results. And while SEO and PPC will get you to that top spot, as a small business owner you have to determine which avenue is better for your auto shop.

                     

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posted by Emily New
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Topics: Google AdWords, SEO

Apr 07

The Power of Directories

 

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posted by Katie O'Connor
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Topics: SEO

Feb 02

The Importance of Having Google Analytics

 

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posted by Katie O'Connor
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Topics: SEO, Analytics

Nov 24

Use Reviews to Boost your Business

The internet is more than just a way to connect with your customers, it's also a way to capture new customers. The internet gives all of the buying power to the customer if they don't like your past works, website or reviews they will move on to the next business. In order to maximize your online presence you need to first make sure you have solid reviews, if you do then this becomes a new way to market your business. The spotlight is on a new app called "Yotpo" and it's a customer content marketing platform that helps businesses generate more customer reviews. Check out the video below!

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posted by Nick Lopez
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Topics: Online Reviews, SEO

Oct 26

How To Market Your Service To Every Generation


In order to sell your service or product, you need to know who you're selling to. There are 4 main generations that are active in the daily market, Baby Boomers, Gen X, Gen Y(Millennials) and Gen X. Not every consumer is alike and that goes double for each and every generation. Some use different channels of communication than the other or spend more time on the internet. Like I said before you have to know your customer, let's go over optimising your marketing for each generation.


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posted by Nick Lopez
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Topics: SEO, Local Marketing

Oct 15

The 5 Best Marketing Blogs You Need to Read Today


Nowadays, the average consumer is looking online to find what they want. This means that you need to make sure your business gets found online as well. Welcome to digital marketing! Accordingly, there is never an excuse to stop learning about digital marketing because it's always changing and growing.

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posted by Jae Ro
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Topics: SEO

Oct 07

What's Your Companies Internet Grade? 4 Online Marketing Essentials



 I know that you're probably not in class anymore but grades still matter. As a business, you need to have a high score in order to compete in this highly competitive field. You might be thinking "What's an online grade?" and to that I'd say: "An online grade would reflect how your business is being represented online in any way." The higher the grade means your business looks more professional and diverse to online consumers. Today we're are going over some of the basics to making your grade the highest it can be. So quiet down everyone because class is in session.

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posted by Nick Lopez
| 0 Comments

Topics: Social Media, SEO, Blogging, Online Marketing, Local Marketing

Oct 02

3 Factors that Affect Your Website's Ranking


 

Google, Yahoo, Bing, etc. The list goes on... 

Whether its search engine optimization (SEO) or search engine marketing (SEM), it's all about search engines! And if you've been keeping up with our previous blog posts, you know how big of a deal search engines are to online marketing. 


But do we really know how they operate? 

Every year MOZ conducts a survey over a sample size of more than 150 SEO experts to see what features they notice that high-ranking websites have in regard to Google's search engine. Here are the 3 biggest factors that I took away from that survey:  

  1. Domain-level link features 
  2. Page-level link features 
  3. Page-level keyword and content-based features 
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posted by Jae Ro
| 0 Comments

Topics: SEO

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