Jul 16

The Beginner's Guide to Automotive Blogging

Blogging is a great way to use automotive online marketing to your advantage. It can help raise your SEO rankings and help to give your auto repair shop a real voice. Writing a blog is easy, but it is also a part of automotive internet marketing that needs to be taken seriously.

There are two important pieces to blogging:

  • Blogs need to be regularly updated.
  • Blogs need to allow for some amount of social interaction for the readers.

Blogs need to be regularly updated.

There is actually a fine line between too much updating and too little. Most professionals agree that at least three blogs posts a month is enough to be considered regular, and any more than one per day is too much. Of course, not everyone agrees on these numbers.

What is important is that you come up with a time frame for how often you will post and stick to it. It doesn't have to be strict and super specific, but it should be a clear enough guideline that you can measure against it and keep track of your consistency.

Blogs need to allow for some amount of social interaction for the readers.

This doesn't mean that your website needs to become the next Facebook, but your website should allow for comments or for people to share their thoughts and opinions. Of course, it's always a good idea to approve any comments, just in case someone tries to spam your site.

Creating a Message

The most important part of using a blog for automotive online marketing is to have clear and focused message. Yes, your blog should be auto related, but what within that niche is important for you. Your blog could be offering tips and tricks for regular maintenance, what to do before your next appointment, what happens during routine procedures, or any changes in policies or procedures at your shop. Anything that appeals to your readers and will inevitably foster communication between your practice and your target audience.

When you have a clear message and you regularly post, you will gain more readers and gain the ability to direct customers to your site. By offering customers the ability to read a blog post about what they need to do before their next visit, you save yourself and your customers time.

For more information about blogging or to get help with creating a blog on your own automotive website, contact us today for a free consultation!

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posted by CarCareCONNECT
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Topics: Online Marketing, Local Marketing, Blogging, Social Media, CarCareCONNECT, SEO

Jul 16

A Guide to Creating Automotive Blog Posts

Beginning a blog is an important automotive marketing step for your business, but it can be tricky. How do you come up with blog post topics? Writing something new every week can be difficult!

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posted by CarCareCONNECT
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Topics: Online Marketing, Local Marketing, Blogging, Social Media, CarCareCONNECT, SEO

Jul 16

How to Increase Your Word of Mouth Referrals

Online automotive marketing is great, but there’s still a place for word of mouth in the growth of your business. But don’t assume that there is no place for online marketing in this. The following tips will help you increase your word of mouth referrals by using resources online and in your shop.

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posted by CarCareCONNECT
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Topics: Online Marketing, Local Marketing, Social Media, CarCareCONNECT

Jul 16

Hassle-free Ways to Optimize Twitter

SEO isn’t exclusively for your auto repair shop's website. You can increase web traffic by optimizing your social media pages too! Even though Twitter posts are limited in characters, they can still pack a powerful marketing punch with SEO techniques in tweets and Twitter bios.

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posted by CarCareCONNECT
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Topics: Analytics, Online Marketing, Local Marketing, Social Media, CarCareCONNECT, SEO

Jul 16

Measuring Social Media Effects

Anyone can sign up for a Twitter or Facebook account and start posting and tweeting every day, but how does something like that actually benefit your auto repair shop? Is your time on social media well spent? There are a number of tools to help measure the effects of your social media efforts.

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posted by CarCareCONNECT
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Topics: Local Marketing, Social Media, CarCareCONNECT, SEO, Design

Jul 16

Web Analytics Made Easy

What is Web Traffic?

Web traffic is simply the number of visitors to your website and how many pages they visit. It's a simple concept, but it basically drives the web industry today. Getting good traffic takes time and effort, but some developers are so intent on getting a lot of traffic quickly that they resort to all kinds of crazy SEO tricks and tools meant to attract lots of people. The thing is, traffic that is generated for the wrong reasons will remain simply that: traffic that comes and goes, and is largely irrelevant. Part of the job for professional SEOs is sorting out what traffic is relevant, quality traffic and why.

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posted by CarCareCONNECT
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Topics: Analytics, Online Marketing, Local Marketing, Social Media, CarCareCONNECT, SEO

Jul 16

10 Tips For Twitter and Facebook

Automotive social media marketing is just like anything else when it comes to Facebook and Twitter. You want to engage your followers, but you don’t want to smother them. Each post you share has the potential to be shared with people who don’t know about you yet, making automotive social media marketing an invaluable way to expand your business and grow your practice.

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posted by CarCareCONNECT
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Topics: Analytics, Online Marketing, Local Marketing, Social Media, CarCareCONNECT

Jul 16

Social Media for Auto Shops: A Beginner's Guide

Like it or not, social media is going to be around for a while. So if you've moved over to the realm of social media marketing for your auto repair shop, you’re ahead of the curve. Many small businesses don’t realize how important automotive social media marketing is these days because they assume that their best bet is still word of mouth referrals.

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posted by CarCareCONNECT
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Topics: Online Marketing, Local Marketing, Social Media, CarCareCONNECT, SEO

Jul 16

Social Media Science - 9 Ways to Increase Your Twitter Followers

The Georgia Institute of Technology, Georgia Tech, is one of top engineering schools in the nation and is located just a block away from the CarCareCONNECT office. Not only are they one of the best schools around to get an engineering or science degree from, but they're always pumping out cutting edge research in science and technology.

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posted by CarCareCONNECT
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Topics: Local Marketing, Social Media, CarCareCONNECT

Jul 16

Why Do People Write Bad Reviews?

We all know the scenario- someone goes to a restaurant, has a bad experience and gripes about it on an online review. This can happen to an auto repair shop- a patient goes home unsatisfied and the next day there’s a dark cloud hanging over their automotive online review page!

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posted by CarCareCONNECT
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Topics: Local Marketing, Social Media, CarCareCONNECT

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