We all know that e-commerce is a growing market and with more and more people on the internet every year, it shows no sign of slowing down. I know what you're thinking, "but people don't go looking on cyber monday for auto shop deals". You may be right, a lot of people will spring for a new tv or finish their christmas shopping but that doesn't mean you're out of luck. Because...
I know that you're probably not in class anymore but grades still matter. As a business, you need to have a high score in order to compete in this highly competitive field. You might be thinking "What's an online grade?" and to that I'd say: "An online grade would reflect how your business is being represented online in any way." The higher the grade means your business looks more professional and diverse to online consumers. Today we're are going over some of the basics to making your grade the highest it can be. So quiet down everyone because class is in session.
Do you use Facebook, Twitter, Instagram, Google+, or any other type of social media to promote your shop? If you do, then you can definitely understand how terrifying it would be if someone hacked into all of your accounts. Social media hackings are so common nowadays that it would irresponsible to not protect your accounts.
Topics: Social Media
Every NASCAR team that has dominated the series has ever entered a race without a plan. Pit crew, driver, owner, and everyone in between knows where they stand, what their job is, and what goal they are trying to reach. They know who they are competing against and what opportunities they have to succeed.
Everyone knows that marketing is critical to bringing in customers and staying successful in the auto repair business, but it’s not always easy. There’s so much information out there and picking which marketing ideas to pursue can sometimes be confusing. Stop wasting your time, and start focusing on the right techniques:
The holidays are a busy time with most customers trying to balance a full schedule of shopping, cooking and guests on top of their normal workload. Because of this, many auto shop owners opt out of seasonal promotions thinking their customers will not respond during such a busy time. It might not be what most people might expect but, for the auto shop owner, a well-timed seasonal promotion is one of the best ways to get noticed and promote action.
In building your successful automotive business, it's important to stay as relevant and connected to your customers as possible. What's the easiest way to do that today? Staying connected through social media. Using social media to boost sales and build relationships has gone from a novelty in marketing, to a “should have” marketing element, to an essential part of every auto shop marketing plan.