When a potential customer visits your website, what is the first thing that they see? If your answer is a list of text describing the repair services that you provide – keep reading and take some notes! One of the best ways to grab a reader’s attention is through large, colorful photos on your homepage as well as throughout the website. 

Why should I include photos on my website?

1. Pictures tell a story. Pictures are a great way to create a personality for your auto shop’s brand. How do you want customers to perceive you?

2. Pictures provide a sense of trust. Customers gain a feeling of trust with a company when they can view pictures of a location before actually visiting it.

3. Pictures are aesthetically pleasing. Let’s keep it simple: would you rather read a block of text or look at a colorful, high-resolution photo? The answer is simple 

So what do I do if I don’t have any pictures of my auto shop on file?

CarCareCONNECT has complied a guide of ways to personalize your website with photos, no matter what your budget may be.

(Click infographic below to view full size.)

Are you ready for your close up?

With these tips you should be able to start gathering some professional photos of your shop that will increase attention from both potential and current customers. 

Do you want to grow your shop?

Scan your website today for a full report that will provide insight into how your can find more customers online!