If you want to get the most out of automotive digital marketing, it is important to understand what it means to have a mobile-friendly website for your shop. If a website is mobile-friendly, that means that it is easy to navigate on a smartphone. The display of a mobile-friendly site is different than what would appear on a laptop or desktop, because the size of the content on the site adjusts to the size of the smartphone or mobile device.

When a standard non-mobile website is opened on a mobile device, the user has a poor experience. The fonts are too small, and all the information comes up on one page, making it very hard to navigate. The text on a mobile website, however, is much bigger given the small screen. This way, mobile users won’t have to tap and zoom in to find the information they are looking for. A mobile-friendly website automatically rearranges itself when it is used on a smartphone, and presents all the relevant information on the website in order for the reader to find what he is looking for quickly and efficiently.

Mobile-friendly websites are useful because they have large “call-to-actions” that are easy to click on. This makes it easier to do things like buy parts directly from the mobile site or make an appointment online. Mobile sites should also be responsive, meaning they adjust to any screen, no matter the size of the device being used. Responsive mobile sites are better for SEO, meaning it will bring your website closer to the top of Google search results.
However, having a mobile site with unclear or irrelevant

information won’t help your auto shop. All of the information on the mobile site must be well written, accurate, and relevant in order for the mobile site to get the most out of your automotive marketing strategy. In short, all auto shops should have mobile websites to get the most out of their marketing plan.

Is your website mobile-friendly? Click here to find out!