We know you’ve probably heard plenty of people preaching the importance of having a mobile-friendly website, but is having a mobile compatible site really that important? At CarCareCONNECT we are here to tell you that it is a necessity.

Not only are mobile Google searches now more common than searches from desktops, but mobile searches also lead to more actions than desktop searches. According to Mobile Marketing Engine, 70 percent of mobile searches lead to action on websites within one hour. Still not convinced? Check out the following reasons your auto shop’s website needs to be mobile-friendly.

87% of people always have their smartphone at their side

Nowadays whenever someone has a question, searching it online is practically a knee-jerk reaction. With an overwhelmingly large percentage of people constantly having their phone within arm’s reach, it’s not uncommon that people will simply use their phone to search the answer to that burning question. If someone is searching for your auto shop on their smartphone, they are going to have a much easier time finding the information they need if your website is formatted specifically for their phone. By making your shop’s site mobile-friendly, you can guarantee that your mobile viewers will have a much more pleasant experience when they visit your website.

37% of all website visits come from mobile devices

In today’s world, people constantly have access to the internet and constantly stay connected. Whether you’re sitting in a waiting room, riding the subway, or even hiking up the side of a mountain, you will probably have cell service and internet connection. Practically everyone has the capability to navigate the web from virtually anywhere. Because our world is becoming increasingly mobile friendly, the percentage of website visits from mobile devices has grown to over a third of total site visits. With such a high percentage of people checking out your website from their phones, tablets, and other mobile devices, it is crucial that they are able to access all the awesome content that would be available from a desktop. Having a mobile-friendly website ensures that no matter what means people are using to look at your site, they will have a positive experience on your easy-to-navigate website.

Google uses mobile compatibility as a factor when ranking websites

Google, one of the top search engines in the world, has recently started to take the mobile compatibility of websites into consideration when creating rankings for organic search results. Long story short, mobile-friendly websites are more likely to be higher ranking on mobile search results than websites that are not mobile compatible. By refraining from making your auto shop’s site mobile-friendly, your website will slip through the Google search cracks and fall down to the bottom of the page. If your website is mobile-friendly, you have a much better chance of your site showing up closer to the top of Google’s search results page. With 18.7 billion mobile Google searches monthly in the U.S. alone, we’d say that making your website mobile-friendly is well worth your while.

46% of consumers won’t return to a website if it doesn’t load properly on their mobile devices

Yep, you read that right. Nearly half of consumers say that they will not come back to your website if it does not work well on their mobile phone. Trust us, losing half of your potential customers over a simple formatting issue just isn’t worth it!

Our world is becoming more and more mobile, so making the transition to a mobile-friendly website is a pivotal change for your business to make. We hope we’ve help shed some light onto the importance of having a mobile compatible website and if you’d like more information on how to make your website mobile-friendly, don’t hesitate to give CarCareCONNECT a call!

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